ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, today announced that Suzanne Somers (www.suzannesomers.com) -- renowned TV personality, successful entrepreneur, and national best-selling author of 19 books -- has found a new home in the multichannel retailing space.

Launching in the fall of 2009 on ShopNBC, Suzanne Somers will bring the full scope of her product line and loyal following of tens of thousands of fans to the network's on-air, online and print platforms, which will span the categories of home, jewelry, fashion & accessories, food, vitamin supplements, and beauty & personal care. ShopNBC is available anywhere: cable and satellite TV, mobile devices (iPhone and iPod Touch), online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.

"We are thrilled to have such an iconic brand as Suzanne Somers join the ShopNBC family," said Keith Stewart, CEO of ShopNBC. "She is a tour de force in the TV shopping industry and brings with her tremendous media and fan interest, a full range of must-have products, and high-impact energy to our premium lifestyle shopping platforms. Suzanne will uniquely bring her story to life on ShopNBC with a sense of style that is aspirational and a sense of humor that is truly endearing while entertaining. Her new home on our network represents a tremendous opportunity for both parties, signaling bold, new and exciting chapters in the world of electronic retailing."

Suzanne Somers said: "I am beyond thrilled to join the family at ShopNBC! This is an unbelievable opportunity for me to bring all the items my customers have been asking for, and so many more! All of the people with whom I have met at ShopNBC are truly stellar and have impressed me with their years of experience, creativity and forward thinking. As a brand, we are only as good as our partner, and I can't wait to join forces under the wing of the peacock!"

The specifics of the Suzanne Somers show launch on ShopNBC will be revealed at a later date.

Suzanne Somers Background

Suzanne Somers is one of America's most popular and beloved personalities. In a multifaceted career, she has achieved extraordinary success as an actress, New York Times bestselling author, entrepreneur, singer, comedienne, and lecturer. Suzanne has authored 18 books, including eight New York Times bestsellers, as well as #1 New York Times, #1 Amazon and Wall Street Journal and USA Today bestsellers. There are currently more than 10 million copies of her books in print. As one of America's most informed and dedicated health care advocates, Suzanne has been acknowledged for her leading role in bringing information on today's groundbreaking anti-aging medical protocols, preventive care, long-term health, and hormone replacement therapies to women and men across the country.

For Suzanne's full biography, please visit http://www.suzannesomers.com/Blog/page/All-About-Suzanne.aspx

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site with compelling product videos. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

Forward-Looking Information

This release contains certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are accordingly subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to various important factors, including (but not limited to): consumer spending and debt levels; interest rates; competitive pressures on sales, pricing and gross profit margins; the level of cable distribution for the Company's programming and the fees associated therewith; the success of the Company's e-commerce and rebranding initiatives; the performance of its equity investments; the success of its strategic alliances and relationships; the ability of the Company to manage its operating expenses successfully; risks associated with acquisitions; changes in governmental or regulatory requirements; litigation or governmental proceedings affecting the Company's operations; and the ability of the Company to obtain and retain key executives and employees. More detailed information about those factors is set forth in the Company's filings with the Securities and Exchange Commission, including the Company's annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. The Company is under no obligation (and expressly disclaims any such obligation) to update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

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Contacts: ShopNBC Investor Relations Frank Elsenbast Chief Financial Officer 952-943-6262 Media Relations Anthony Giombetti 612-308-1190 Suzanne Somers Sandi Mendelson Hilsinger Mendelson 212-725-7707 Email Contact

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