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ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, announced today that Khaliah Ali, author, fashion expert, TV personality, Ford Model, motivational speaker, and social activist has joined the shopping network as the inspiration and designer of the newly created show series, "Boutique Chic." Upcoming appearances for Ms. Ali on ShopNBC include Friday, July 31 at 1 am, 10 am and 2 pm ET. ShopNBC is available anywhere: cable and satellite TV, mobile devices (iPhone and iPod Touch), online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.

Ms. Ali, daughter of Muhammad Ali, has been involved in the fashion industry for nearly two decades. As a Ford plus size model and spokesperson, designer of "The Khaliah Ali Collection," and creator of the "Khaliah Ali Collection" for Simplicity Sewing Patterns INC., Ms. Ali is passionate about giving women of all sizes the opportunity to be fashionable and confident in their own skin. The Emmy-nominated television host strives to present easy wear and easy care fashion styles and ideas to all women, regardless of size. In 2007, Ms. Ali shared her personal battle and triumph of attaining and controlling a healthy body weight in her successful book, "Fighting Weight" (HarperCollins). As guest host of "Boutique Chic," Ms. Ali will appeal to real women of all shapes and sizes looking for fashion advice and wardrobe direction.

ShopNBC's show series, "Boutique Chic" will showcase apparel designed for today's modern woman, featuring a patented Miracle Stretch Knit fabrication. This figure-flattering and comfortable fashion line offers wrinkle-free styles available in bold mix and match separates for the woman on the go. The program will also offer viewers an array of fashionable apparel for all shapes, sizes and ages. In addition, Ms. Ali will bring her fashion expertise and knowledge to viewers, empowering women to dress their best while exuding confidence in their figure.

"We are excited to have Khaliah join ShopNBC as a guest expert and host," said Kris Kulesza, Senior Vice President of Merchandising. "Her unique experience in the fashion world and deep passion for the art of designing will make for wonderful on-air stories. We are confident that her positive messages will resonate dearly with our viewers, and we look forward to bringing her style to life on ShopNBC."

Cindy Chen-Derkacz, Vice President of Apparel and Accessories, added, "Khaliah is not only an inspirational designer, she is also a positive role model for women of all ages. She understands how challenging the balancing act is of juggling a busy work and family life while looking as fashionable, fit and healthy as possible. Her brand adds further credibility to our fashion category, and we feel strongly that our customer will welcome Khaliah into their home while building a fan following of 'Boutique Chic.'"

ShopNBC Guest Host and Fashion Expert Khaliah Ali said: "I am excited to be a part of ShopNBC and its premium lifestyle brand. My mission is to give women of all sizes the opportunity to be fashionable, determine what is right for one's body type, and convey their inner beauty through their outward appearance. The fashionable separates in the Boutique Chic Collection, combined with my passion for fashion and fine eye for detail, can help empower women to confidently look and feel great at any size."

Top 3 Upcoming Must-See Moments with Khaliah Ali on ShopNBC

-- Impress with Ease. The timeless Cardigan (A17744) and Reptile Embossed Skirt (A17746) are part of an enticing array of fashion-forward, mix-and-match separates from "Boutique Chic." Ms. Ali will demonstrate how to choose the right pieces from the collection to create the perfect easy-wear outfit for every figure and lifestyle.

-- Wash and Wear. Experience the fusion of style and simplicity with the easy care Printed Stretch Knit Long Sleeve Shirt Dress (A17743). Its fashionable and low maintenance style gives today's modern woman the perfect wardrobe staple without the hassles and expense of dry cleaning.

-- Enjoy Size-less Beauty. Forget about the number on the tag and focus on flattering individual figures while radiating confidence with Ms. Ali's guidance and expertise. The Scoop Neck Embroidery Tunic (A17731) and Embroidery Bootcut Pant (A17736) provide an easy care and easy wear solution for a stylishly pulled together look at any size.

Tune in to watch the debut of Ms. Ali on ShopNBC Friday, July 31 at 1 am ET. To learn more about Khaliah Ali on the ShopNBC network, please visit www.ShopNBC.com.

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site with compelling product videos. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

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Contact: Anthony Giombetti ShopNBC 612-308-1190 Email Contact