ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic
retailing, today announced the much anticipated premiere of
entertainer, New York Times bestselling author, entrepreneur, and
home shopping veteran Suzanne Somers on its TV shopping network.
Kicking off the show series will be the "Suzanne Somers Welcome
Party" at 10 pm ET this Friday, September 18th. As part of the
network's ShopNBC Anywhere initiative, customers can shop via cable
and satellite TV, mobile devices (iPhone and iPod Touch), online at
www.ShopNBC.com, and streamed live at www.ShopNBC.TV.
The show series launch will feature Ms. Somers on the ShopNBC
network for 16 hours over the course of the weekend. From the 18th
to the 20th, she will appear with ShopNBC host Michelle Phillips in
predominantly 2-hour themed programming blocks, titled "Suzanne
Somers Fashion Collection," "Suzanne Somers in the Kitchen,"
"Suzanne Somers Beauty, Health and Fitness," and "Suzanne Somers
Jewelry Collection." Show times on Saturday and Sunday will air
from 12-3 pm, 6-8 pm, and 10 pm - 12 am ET.
In anticipation of the launch, a full marketing communications
campaign is underway across all platforms at ShopNBC. Leveraging
the network's unique distribution assets, the debut has been
marketed utilizing on-air promotions, national cross-channel cable
spots, a full range of online and print marketing initiatives, and
the ever-growing social media sphere.
Additionally, ShopNBC built an entirely brand new and dedicated
set for the show series. The new set was designed with a runway,
kitchen counters, and a rainwall background. New lighting and
intelligent lights will allow for rapid changes in the color scheme
and set atmosphere to suit every product category. Ms. Somers even
contributed her very own chandelier to the set, which is 8 feet in
diameter.
Suzanne Somers said: "I'm jazzed to be a part of the ShopNBC
experience. Everyone at the network has such an infectious energy
about them; it is a great opportunity for me to bring all the items
customers have been asking for, and so much more. More fashion,
more jewelry, more delicious food products, more beauty solutions,
and more fitness items -- because I know ShopNBC viewers want to
stay healthy from the inside out!"
Kris Kulesza, ShopNBC's Chief Merchant, said: "We are thrilled
about Suzanne's passion to be part of ShopNBC and have made every
effort to welcome her into our family. Her upcoming debut has
created a tremendous amount of buzz in the industry as well as
great anticipation among her loyal fans. We are excited to bring
her story to life across our multichannel platform and create a
compelling and new destination for her that will delight and
surprise all who tune in."
During her weekend-long debut, Ms. Somers will be featuring a
wide range of products, including:
Jewelry:
SIGNATURE DESIGN: Suzanne's #1 selling jewelry piece, selling
over 1 million items, now arrives at ShopNBC. The Trilliant 7.5" or
8" Bracelet (J330016) is available in four different colors, and is
part of Suzanne's line of trilliant jewelry pieces. Its fiery
appeal is timeless, ageless, and pure Suzanne.
NEW DESIGN: The Simulated Turquoise, Water Droplet Ring
(J330003) embodies Suzanne's lifelong love affair with the color
turquoise.
Beauty:
SIGNATURE DESIGN: The FaceMaster (C36215) is Suzanne's #1 beauty
secret. She credits this facial toning system with keeping her
looking ageless and it is the most important part of her own daily
beauty regime.
NEW DESIGN: Suzanne's Skin Care Kit (C36205) consists of the
Gentle Exfoliating Cleanser, Soothing Aloe Vera Toner, and the
Night Repair Cream. Never before seen on television!
Fashion:
SIGNATURE DESIGN: 3-Way Cowl Top (A18272) is extremely
versatile, with the ability to wear the cowl down as a cowl-neck,
up as a hood, or folded down and worn off the shoulders. Dress it
up or down, depending on the occasion!
In The Kitchen:
SIGNATURE PRODUCT: All Natural SomerSweet Baking Blend (B55070)
is a unique blend of 100% natural sweeteners. This zero calorie,
low glycemic sweetener also contains 2 grams of fiber per serving,
and is a cup for cup replacement for granulated sugar.
SIGNATURE PRODUCT: Suzanne's Mexican Meal Kit (B55062) includes
seasonings for a delicious and healthy 3-course meal. Including the
Cilantro Lime Dip Mix, the Carne Asada Seasoning Rub, and creamy
Cinnamon Flan Dessert Mix, you only need to add fresh ingredients
and dinner is ready in minutes!
For more information on all Suzanne Somers products on ShopNBC,
please visit us at www.ShopNBC.com.
Suzanne Somers Background
Suzanne Somers is one of America's most popular and beloved
personalities. In a multifaceted career, she has achieved
extraordinary success as an actress, New York Times bestselling
author, entrepreneur, singer, comedienne, and lecturer. Suzanne has
authored 18 books, including eight New York Times bestsellers, as
well as #1 New York Times, #1, Amazon, and Wall Street Journal and
USA Today bestsellers. There are currently more than 10 million
copies of her books in print. As one of America's most informed and
dedicated health care advocates, Suzanne has been acknowledged for
her leading role in bringing information on today's groundbreaking
anti-aging medical protocols, preventative care, long-term health,
and hormone replacement therapies to women and men across the
country.
For Suzanne's full biography, please visit
http://www.suzannesomers.com/Blog/page/All-About-Suzanne.aspx
About ShopNBC
ShopNBC is a multi-channel electronic retailer operating with a
premium lifestyle brand. The shopping network reaches 73 million
homes in the United States via cable and satellite television: DISH
Network channels 134 and 228; DIRECTV channel 316. Programming is
also streamed live on the web at http://www.ShopNBC.TV. Its
companion Internet site, http://www.ShopNBC.com, is recognized as a
top e-commerce site. ShopNBC is owned and operated by ValueVision
Media (NASDAQ: VVTV).
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Contacts: ShopNBC Investor Relations Frank Elsenbast Chief
Financial Officer 952-943-6262 Media Relations Anthony Giombetti
612-308-1190 Suzanne Somers Sandi Mendelson Hilsinger Mendelson
212-725-7707
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