ShopNBC to Debut Griot's Auto Care and Garage Set
September 28 2009 - 12:54PM
Marketwired
ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic
retailing, announced today the upcoming debut of "Griot's Garage,"
a new collection of car care products, tools, garage organization
and accessories for automotive enthusiasts. The new collection
launches Tuesday, September 29 at 12 am, 3 am, 9 am, 3 pm and 6 pm
ET, during a show titled after the collection. As part of the
network's ShopNBC Anywhere initiative, customers can shop via cable
and satellite TV; mobile devices (iPhone and iPod Touch); online at
www.ShopNBC.com, and streamed live at www.ShopNBC.TV.
Griot's Garage on ShopNBC will debut with host Brian Kessler and
Richard Griot -- founder and automotive expert guest -- who
together will surprise and delight viewers who are passionate about
the cars they drive and the autos they covet. The custom designed
set of the new show series will take viewers into a testosterone
paradise: a garage featuring a number of must-have car care
products, a prized assortment of vehicles, custom cabinetry to hold
the finest car cleaning tools and a pristinely washed and squeegeed
floor.
"It's exciting to partner with such a legend in the industry and
transform the viewer from their home into a haven for automotive
enthusiasts. Through the magic of television, they will experience
an aspirational garage filled with the finest assortment of
innovative car care products and accessories in the marketplace
today -- all in one place," said John Schrogie, ShopNBC's Director
of Housewares. "This unique collection of products is a
dream-come-true for auto lovers nationwide, and a premium lifestyle
addition to our merchandise offerings at ShopNBC."
Griot's Garage Kits Created Exclusively for ShopNBC:
Designed for those who love the smell of exhaust from a
well-oiled machine and crave the thrill of speed on the open road,
the entire product line is created, tested and developed by Mr.
Griot and his team. Featured items on Griot's Garage include:
-- Use Griot's Garage Spray-On Wax Value Kit (D10024) to make your car
look like the day you drove it off the showroom floor.
-- Achieve under-the-hood perfection with the Griot's Garage Engine
Detailing Value Kit (D10034).
-- Fix small chips and cracks from the open road with Griot's Garage
Windshield Repair Value Kit (D10035).
Richard Griot said: "I am thrilled to be bringing our extensive
Griot's Garage Car Care line of products to the ShopNBC family and
its loyal customers. To have the opportunity to present the finest
car care products available through the television medium is
equally exciting for us. Now it will be like I'm in the customer's
own garage, demonstrating hands-on lessons about how to tackle any
car care problem and achieve a polished result."
For more details on dates and show times, please visit
www.ShopNBC.com keyword "Griot's Garage."
About ShopNBC
ShopNBC is a multi-channel electronic retailer operating with a
premium lifestyle brand. The shopping network reaches 73 million
homes in the United States via cable and satellite television: DISH
Network channels 134 and 228; DIRECTV channel 316. Programming is
also streamed live on the web at http://www.ShopNBC.TV. Its
companion Internet site, http://www.ShopNBC.com, is recognized as a
top e-commerce site with compelling product videos. ShopNBC is
owned and operated by ValueVision Media (NASDAQ: VVTV).
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Contact Info: Anthony Giombetti ShopNBC Media Relations 612 308
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