Eat Right America to Launch on ShopNBC
October 09 2009 - 4:47PM
Marketwired
ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic
retailing, today announced the launch of the "Eat Right America"
show series on its multi-channel platform this Saturday, October 10
at 2 am, 8 am, and 3 pm ET. ERA will feature guest expert Dr. David
Wertheimer and fitness expert Tracey Mallet with ShopNBC hosts
Kristine Kvanli, Allison Waggoner, and Kimberly Wells as they step
viewers through Eat Right America's personalized, sustainable
weight-loss solution. As part of the company's ShopNBC Anywhere
initiative, customers can shop via cable and satellite TV, mobile
devices (iPhone and iPod Touch); online at www.ShopNBC.com, and
streamed live at www.ShopNBC.TV.
Eat Right America was founded in March 2007 with the goal of
providing a permanent solution to America's weight-loss problem and
hope for future generations. Eat Right America provides an online,
personalized weight-loss and fitness solution that brings to market
fully developed, tested, and proven nutritional principles
developed over 16 years and helped nearly 9,000 patients.
Donna Tarantino-Loyle, ShopNBC's Director of Health &
Beauty, said: "Everyone at ShopNBC is genuinely excited to bring
Eat Right America to our viewers. What we love about the program is
that it effectively tackles weight-loss through customized plans
for individuals. The fact that Eat Right America is endorsed by
numerous doctors and experts gives the program further credibility
as an easy, safe, and healthy choice for all participants."
"Eat Right America is more than a company -- it is a critical
call to action," said Eat Right America's CEO Kevin Leville. "Our
country's future, and that of our children, depends on our ability
to reverse the obesity epidemic that currently affects over half of
all Americans. This is not a diet. It is a proven lifestyle that
will fully nourish the body by conquering food addictions and
cravings."
The Eat Right America Nutrition Prescription Solution on
ShopNBC
ERA's Nutrition Prescription: This is the nation's leading
personalized daily eating plan that is based on an initial online,
automated consultation. At the conclusion, the participant is
provided a detailed nutrient assessment, a health risk evaluation,
and a comprehensive personal eating plan designed to provide all
the nutrients they need to eat their way to an ideal weight.
Eat Right America Community Website: Success is a team effort.
ERA's interactive community website provides the motivation,
education, direction and support every person needs to succeed
including the ERA Café -- a social network of like-minded people
with similar needs. The site also enables the user to keep track of
their daily eating plan.
The "Eat for Health" two-book series -- "The Mind and Body
Makeover": The Mind and Body Makeover includes step-by-step
instructions on how to eat your way to an ideal weight, along with
an abundance of nutritious and satisfying recipes.
"Eat for Health" Audio Book: For time poor individuals, the "Eat
for Health" Audio Book provides the convenience of listening in the
car, while exercising, or on the train to work.
Eat Right America Food Scoring Guide: ERA has scored every food
so users can easily identify the most nutritious foods in every
category.
Lose Fat Fast (DVD): This DVD is the nation's leading
personalized home fitness program. Based on a simple online
questionnaire, Tracey Mallet will customize a workout to ensure you
get the results you are looking for in the shortest amount of time
-- while working within your current capabilities.
Eating Like a Nutritarian (DVD): This DVD introduces you to the
building blocks of "Eating Like A Nutritarian"; someone who
naturally prefers the most nutritious foods for the body.
For more information on these products, please visit us at
www.ShopNBC.com.
About Eat Right America
Eat Right America's mission is to provide families with the
motivation, education, direction, and support they need to lose
weight, keep it off, and dramatically improve their health. Based
on a simple philosophy "you are what you eat," Eat Right America
has developed one of the nation's leading personalized, sustainable
weight-loss solutions. The plan helps ensure that people get the
nutrients their body needs to seek its ideal weight. It also
includes a customized fitness program to provide a well-rounded,
healthy lifestyle plan.
About ShopNBC
ShopNBC is a multi-channel electronic retailer operating with a
premium lifestyle brand. The shopping network reaches 73 million
homes in the United States via cable and satellite television: DISH
Network channels 134 and 228; DIRECTV channel 316. Programming is
also streamed live on the web at http://www.ShopNBC.TV. Its
companion Internet site, http://www.ShopNBC.com, is recognized as a
top e-commerce site with compelling product videos. ShopNBC is
owned and operated by ValueVision Media (NASDAQ: VVTV).
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Contacts ShopNBC Media Relations Anthony Giombetti
612-308-1190
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