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ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, announced today that Judy Crowell, television shopping industry veteran and fashion trend forecaster, has joined the network as the inspiration and designer of the new show series, "Judy Crowell Collection." Ms. Crowell will premiere on ShopNBC Tuesday, November 24 at 2 am and 9 pm ET. As part of the network's ShopNBC Anywhere initiative, customers can shop via cable and satellite TV; mobile devices (iPhone and iPod Touch); online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.

Judy Crowell brings over 20 years of television experience to ShopNBC. She began her career as a TV correspondent, then as a TV shopping host for QVC and HSN. Ms. Crowell's career led her to fashion hot spots around the world, including Monte Carlo, Basel, Milan, and Hong Kong, where she developed a global sense of style. Ms. Crowell is certified as a trend forecaster from the World Fashion Council.

The Judy Crowell Collection will feature fashion outerwear and accessories for women seeking to update their wardrobe and help create a polished look. Designed to enhance rather than replace a woman's wardrobe, the Judy Crowell Collection also caters to women searching for timeless and affordable accessories. Viewers will be surprised and delighted with the newest trends in handbags, sunglasses, scarves and more, along with Ms. Crowell's advice on where and how to wear each piece.

Judy Crowell's Key Accessories for Holiday 2009:

--  Paisley Scarf (S51183). Key accessory for the season, the scarf adds
    instant sophistication to any outfit.
--  Crackle Finish Clutch (S50996). Add a little ooh la la to last year's
    little black dress.
--  Braid Detail Shopper Handbag (S50997). Look pulled together and stay
    organized with this handy tote that shifts from work to play.
    

"We are pleased to welcome Judy and her collection to the ShopNBC family," said Cindy Chen-Derkacz, ShopNBC's Vice President of Fashion. "Her sense of style and trend insight is long-admired by her loyal viewers and industry experts. Judy's presentation style is not only entertaining, but will also educate viewers with effortless ways to create a timeless and polished look. Judy and her collection are an exciting addition to our fashion category, as we continue to build an array of wardrobe options that work for the busy lifestyles of ShopNBC customers."

"Since the moment I walked into ShopNBC and felt the energy of the network and its entire staff, I've been excited to premiere the Judy Crowell Collection to viewers across the country," said Judy Crowell, designer and guest expert. "As women, we oftentimes have an entire closet full of clothes yet feel like we have nothing to wear. I hope to change that. I'll be combining my experience and enthusiasm for fashion, along with helpful style tips to educate, entertain, and connect with viewers."

To learn more about the Judy Crowell Collection, visit ShopNBC.com keyword "Judy Crowell."

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site with compelling product videos. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

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Contact Info: Anthony Giombetti ShopNBC Media Relations 612 308 1190 Email Contact