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ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, announced today an expanded Black Friday promotion with Holiday Shopping Weekend Must-Haves. This special sales event extends the traditional Black Friday deals by beginning Wednesday, November 25 and continuing through Cyber Monday, November 30. As part of the network's ShopNBC Anywhere initiative, customers can shop via cable and satellite TV; mobile devices (iPhone and iPod Touch); online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.

The ShopNBC sales event will feature a "Holiday Gift Giving Made Easy" theme with gift ideas for him, her, and the entire family. Viewers will be surprised and delighted by the unique array of premium values from jewelry, watches, beauty, fashion, electronics, and home decor -- all available to purchase from the convenience of home. All items featured during the event will be eligible for ValueShipping, 5 ValuePay offers, guaranteed Christmas delivery, and an extended return policy through January 31, 2010. Plus, throughout the event, select items will be featured on 6 ValuePay -- ShopNBC's most convenient and shopping friendly payment plan.

Top 10 Expanded Black Friday Must-Haves from ShopNBC:

1. Mitsubishi 60" DLP HDTV (V51644 & V51645). The big "wow" gift that the whole family will enjoy.

2. Invicta Reserve Specialty Subaqua GMT/Alarm Watch (J177785). The statement watch of the season for the fashion-conscious fellow on your list.

3. BodyBlade Core Trainer (C74042). Working out made easy! Shape and tone your figure in only minutes a day.

4. Grand Suites 1000TC 6pc Egyptian Cotton Sateen Sheet Set (G13402). Nothing says indulgence like Egyptian cotton. Spoil them this season with a little luxury.

5. "Fantastic Five" Tiffany-Style Stained Glass Accent Lamp Set (K40265). Five gorgeous, individually packaged lamps that stand out from the crowd. These popular gifts provide an artful glow to any room.

6. Sterling Silver/ Palladium/ 18K Vermeil Kingman Turquoise Ring (J311534). This designer ring from Gems En Vogue II can't be missed -- the modern turquoise piece is perfect for the discriminating jewelry collector in your life.

7. Sterling Silver/Platinum/ or 24K Vermeil Brilliante In-Out Hoop Earrings (J315960). Flirt with the timeless look of diamond-like hoops with the affordable decadence of Brilliante simulated diamonds.

8. Geneology Fashion DNA Quilted Coat (A18333) a glamorous and functional gift for the fashionista in your life.

9. Dream Oaks Micro Plush Oversized Reversible Throw Blanket (G13325). This cuddly blanket is perfect for that hard-to-buy-for person. Store it on a sofa near the fireplace, in his favorite chair, the den, even bring it on road trips!

10. Waltham Women's Lady Diva 25 Piece Interchangeable Watch Wardrobe (J177795). She will catch her breath when she opens this timeless piece -- the perfect gift for the woman who has everything.

"We are thrilled to expand Black Friday for our viewers with this Holiday gift giving event," said Kris Kulesza, ShopNBC's Chief Merchant. "By revealing our Thanksgiving Weekend offers on Wednesday, we are able to give our customers an expanded shopping opportunity from wherever they desire to shop: home, work, on the go. Throughout the weekend, viewers will find a unique selection of great gift ideas from fashion, beauty, electronics, jewelry, watches, and home. With all of the exciting offers and expanded merchandise categories launching on ShopNBC, we are well-positioned as a true multichannel shopping destination for our customers this Holiday season."

The grand finale of the weekend will be Cyber Monday. Special promotions include Web-exclusive top offers, special pricing on luxury watches, and 5 ValuePay on all online merchandise. ShopNBC.com will offer a huge selection of more than 10,000 items ideal for gift-giving, including a newly expanded assortment of web exclusive brands such as Singer Sewing, Samsonite, Wenger Watches and more.

As part of the network's "ShopNBC With Confidence" initiative this holiday season, customers will experience the added benefits of an extended return policy through January 31, 2010. In addition, customers will find shopping on ShopNBC even easier with the recent launch a new shipping program titled "ValueShipping," which is designed to save customers money when ordering multiple items. With ValueShipping, customers pay one low rate throughout the day (12 am ET - 11:59:59 pm ET). All additional orders made that same day ship absolutely free. The rate customers pay is based on the highest shipping rate of the multiple items ordered. Items must ship to the same address.

To learn more about the Holiday Shopping Weekend, visit www.ShopNBC.com.

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site with compelling product videos. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

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Contact Info: Anthony Giombetti ShopNBC Media Relations 612 308 1190 Email Contact