ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, announced today that industry veteran of 19 years Bill McGrath has joined the company as Vice President of Quality Assurance. As part of the multichannel retailer's ShopNBC Anywhere initiative, customers can interact and shop via cable and satellite TV, mobile devices, online at www.ShopNBC.com, live streaming at www.ShopNBC.TV, and social networking sites Facebook, Twitter, and YouTube.

With nearly two decades of experience in the multi-channel retailing industry, Mr. McGrath is an accomplished operations and financial executive with global leadership experience, product quality assurance, and global sourcing. Most recently, Mr. McGrath served as Vice President Global Sourcing Operations and Finance at QVC. During his tenure at QVC, he also served as Vice President Corporate Quality Assurance and Quality Control, Vice President Merchandise Operations and Inventory Control, Vice President Market Research and Sales Analysis, and Director Financial Planning and Analysis. Prior to QVC, Mr. McGrath held a variety of leadership positions at Subaru of America and Arthur Andersen. He holds an MBA from Drexel University.

Mike Murray, ShopNBC Senior Vice President of Operations, said: "We are thrilled about Bill joining ShopNBC and becoming an important contributor to our organization as we strive to be world class in quality. Bill brings a wealth of product quality experience and supply chain expertise -- from vendor manufacturing through custom consumer packaging -- that spans all our product categories and beyond. His commitment to excellence and building strong partnerships will benefit our vendors, product offerings, and customers. We look forward to his impact on our efforts to continue lowering transactional costs while improving the customer experience."

"I am excited to be part of such a dynamic company," said Mr. McGrath. "ShopNBC represents the future of our industry, and I am looking forward to leveraging my expertise to further enhance its high-quality commitment to the customer."

About ShopNBC

ShopNBC is a multichannel electronic retailer operating with a premium lifestyle brand. Its shopping network reaches 74 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its Internet platform, http://www.ShopNBC.com, is recognized as a top e-commerce site differentiated with compelling product demonstration videos. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

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ShopNBC Contacts: Anthony Giombetti Media Relations 612-308-1190 Email Contact

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