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ShopNBC, the premium lifestyle brand in multi-media retailing, announced today that supermodel, actress and best-selling author, Carol Alt, will premiere her skincare line, RAW Essentials, on the network. The first raw skincare line is based on the philosophy that what you put on your body is equally as important as what you put in it. The two-day premiere will debut on ShopNBC Thursday, August 26 at 2pm & 8pm ET and Friday, August 27 at 9am & 6pm ET. As part of the company's ShopNBC Anywhere initiative, customer can shop and interact via cable and satellite TV; mobile devices; online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.

Throughout her career, Carol Alt has graced the covers of over 700 magazines. Since her days as a supermodel, Ms. Alt has dedicated her life to living a raw lifestyle, authoring two best-selling books on the subject. Now, she has turned her attention to beauty, a natural fit for her. RAW Essentials by Carol Alt is the industry's first "raw skincare line" and was inspired by Ms. Alt's own raw lifestyle. As part of that lifestyle, she began searching for raw beauty products, ultimately finding that products labeled "natural" or "organic" didn't always live up to their names and that there was nothing in the beauty market to truly complement her raw lifestyle. She decided to take matters into her own hands by creating a skincare line that features raw ingredients that provide benefits for the skin. The result is Raw Essentials.

The philosophy of RAW Essentials is that what you put on your body is every bit as important as what you put in it. Your skin is your body's largest organ, absorbing the good and the bad -- not only from the environment, but from the products you use. Skin is susceptible to environmental toxins and changes that can cause damage. By utilizing unique raw technology of a proprietary cold press manufacturing process, which helps preserve their fragile nutrients, RAW Essentials discovered that those ingredients can be delivered to your skin in their true state. Using 100% raw active ingredients, the line is also free of added chemicals, synthetics and Parabens, making it a good fit for those with sensitive skin.

"We are thrilled to have Carol Alt bringing RAW Essentials to our ShopNBC viewers," said Donna Tarantino-Loyle, Director of Beauty, Health & Fitness at ShopNBC. "Not only will our customers hear about something new and different from anything else on the market today, but they'll learn about the new technology that Carol has created to fit her own raw lifestyle and how it's benefited her. She'll be sharing her knowledge as well as her beauty secrets -- something our viewers won't want to miss."

Top 3 Must Haves from RAW Essentials

• Everyday 5-Piece Skincare Collection (C60200) - Reinvent your daily skincare regime.
• Nourishing Face Serum (C60203) - Help smooth the look of fine lines and wrinkles.
• All Day Anti-Aging Firming Face Cream (C60205) - Leaves skin revitalized and more youthful looking.

For more information on Carol Alt and RAW Essentials Beauty, please visit www.ShopNBC.com.

About ShopNBC

ShopNBC is a multi-media retailer operating with a premium lifestyle brand. Over 1 million customers benefit from ShopNBC as an authority and destination in the categories of home, electronics, beauty, health, fitness, jewelry and watches. As part of the company's "ShopNBC Anywhere" initiative, customers can interact and shop via cable and satellite TV in 76 million homes (DISH Network channels 134 and 228; DIRECTV channel 316); mobile devices including iPhone, BlackBerry and Droid; online at www.ShopNBC.com; live streaming at www.ShopNBC.TV; and social networking sites Facebook, Twitter and YouTube. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

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Contact Info Anthony Giombetti ShopNBC Media Relations 612 308 1190 agiombetti@shopnbc.com Erin Martinson ShopNBC Media Relations 952 943 6016 emartinson@shopnbc.com