eDiets.com Debuts Exclusive, Freshly Prepared Meal Delivery Program on ShopNBC
September 21 2010 - 7:00AM
Marketwired
eDiets.com, Inc. (NASDAQ: DIET), a leading provider of convenient
at-home weight-loss solutions, today announced it will debut on
ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in multi-media
retailing, on September 29, 2010 with an exclusive, freshly
prepared meal delivery program designed to help its loyal viewers
lose weight in an easier and tastier manner.
As part of the eDiets launch on ShopNBC, the weekly program will
feature the best of eDiets, with all meals being chef favorites.
Additionally, the co-branded support site pulls together the
simplest fitness plans and provides unlimited access to community
and expert support to help members reach their goals. Customers who
sign up for ShopNBC's AutoDelivery program will not only ensure
they continue with their weight-loss program, but will also lock in
a low price for all future shipments.
"We are thrilled to be strategically aligning ourselves with
ShopNBC," says Kim Evenson, SVP Marketing for eDiets. "Our chefs
have designed an exclusive meal delivery program for the network
that provides balanced, nutritional meals at breakfast, lunch,
dinner, plus a snack -- each of which can be prepared in two
minutes or less!"
Donna Tarantino-Loyle, ShopNBC's Director of Beauty, Health and
Fitness adds, "We are pleased to be providing an easy, hassle-free,
yet sensible weight-loss plan to our loyal ShopNBC viewers. eDiets'
award-winning meal delivery program is unique from other programs
on the market because they feature freshly prepared food -- not
powdered, freeze-dried or shelf-stable. Plus, our viewers will have
access to registered dietitians, online fitness tools and the
eDiets online community forum as part of the program because we all
know how important additional support is throughout our weight-loss
journeys."
The show series, eDiets Meal Plan, will feature guest expert,
eDiets Testimonial Manager and eDiets success story, Cathy Cox,
M.S. Having received her degree in Public Health in 2003, Cathy
lost 115 pounds with the aid of eDiets, which helped her further
define and focus both her personal and professional interests in
health and fitness. In 2006, she became certified as a personal
trainer and began training to compete in half marathons. Now, Cathy
is not only the Testimonial Manager at eDiets.com, but is a
certified Lifestyle and Weight Management Consultant, helping
others in their weight loss journeys.
eDiets Meal Plan will premiere on ShopNBC Wednesday, September
29 at 12 p.m. & 7 p.m. ET, and continue on Thursday, September
30 at 10 a.m. ET. Tune in or visit the company Web sites for more
information.
About eDiets.com
eDiets.com, Inc. is a leading provider of personalized
nutrition, fitness and weight-loss programs. eDiets currently
features its award-winning, fresh-prepared diet meal delivery
service as one of the more than 20 popular diet plans sold directly
to members on its flagship site, www.eDiets.com. eDiets also
provides the New Biggest Loser Meal Plan available at
http://www.biggestlosermealplan.com. For more information, please
visit www.eDiets.com.
About ShopNBC
ShopNBC is a multi-media retailer operating with a premium
lifestyle brand. Over 1 million customers benefit from ShopNBC as
an authority and destination in the categories of home,
electronics, beauty, health, fitness, fashion, jewelry and watches.
As part of the company's "ShopNBC Anywhere" initiative, customers
can interact and shop via cable and satellite TV in 76 million
homes (DISH Network channels 134 and 228; DIRECTV channel 316);
mobile devices including iPhone, BlackBerry and Droid; online at
www.ShopNBC.com; live streaming at www.ShopNBC.TV; and social
networking sites Facebook, Twitter and YouTube. ShopNBC is owned
and operated by ValueVision Media (NASDAQ: VVTV).
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Contact Info ShopNBC: Anthony Giombetti Media Relations
612-308-1190 agiombetti@shopnbc.com Contact Info eDiets: John Mills
Investor Relations 310-954-1105 jmills@icrinc.com eDiets PR Desk
954-703-6156
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