EVINE Live to Premiere Active Argan, a Revolutionary Age-Defying Beauty Collection February 5 - 7
February 01 2016 - 7:00AM
EVINE Live Inc. (NASDAQ:EVLV), a digital commerce company
(evine.com), today announced that it will premiere Active Argan, a
revolutionary beauty collection, on February 5 - 7. Using the
breakthrough, patent-pending Activated Argan Complex, Active Argan
preserves the nurturing properties of centuries-old argan oil,
unlocking its natural anti-aging benefits. Debuting exclusively on
EVINE Live, the collection offers a full range of anti-aging
solutions that are unlike any other argan oil products on the
market.
“We’re always searching for the next innovative idea in the
beauty industry and think we’ve found it with Active Argan,” said
Russell Nuce, EVINE Live’s Chief Strategy Officer. “Argan oil is
nothing new. The beauty industry has for years touted it as a
natural source for age-defying results. What’s most exciting about
Active Argan is its new twist on argan oil, giving our customers
something they’ve never experienced before. We’re thrilled to bring
Active Argan and its groundbreaking anti-aging technology to EVINE
Live.”
Morgen Schick, Active Argan brand representative and anti-aging
beauty expert, stated, “As a FORD model and makeup artist, I’ve
spent the past 30 years searching for the best, most effective
beauty products, and during my career, I’ve never encountered
anything like Active Argan.” Schick added, “I can’t wait to be a
part of this exciting brand introduction and share its innovative,
groundbreaking technology with EVINE Live’s viewers.”
Developed exclusively for EVINE Live at one of Italy’s largest
and most innovative cosmetics laboratories, Active Argan harnesses
argan oil’s nurturing and transformative properties and, through
breakthrough technology, preserves the oil’s benefits while
allowing it to work longer and harder. The secret is the
patent-pending Activated Argan Complex, a proprietary technology
that combines 100% pure, organic and cold-pressed argan oil with
ozone and medical grade oxygen. When the ozone and oxygen meet,
they create “ozonide,” a powerful molecule and the driving force
behind Active Argan’s efficacy. The result is increased hydration
retention and an improvement in the skin’s appearance.
Premiering February 5 - 7 on EVINE Live, Active Argan will debut
with a full assortment of advanced anti-aging products, including
hydrating body butters, nourishing serums and creams, cleansers and
more.
Viewers are invited to tune in to the Active Argan premiere on
EVINE Live via cable and satellite, mobile apps and live streaming
online at www.evine.com. EVINE Live airs on DIRECTV Channels 73 and
316, DISH Network channels 134 and 228 and the nation's top cable
providers. Find EVINE Live in your area: bit.ly/1CNa450.
For more information on Active Argan, visit
www.evine.com/ActiveArgan. For more information on EVINE Live,
visit www.evine.com.
About EVINE Live Inc. EVINE Live Inc.
(NASDAQ:EVLV) is a digital commerce company that offers a
compelling mix of proprietary and name brands directly to consumers
in an engaging and informative shopping experience via television,
online and on mobile. EVINE Live reaches approximately 88 million
cable and satellite television homes 24 hours a day with
entertaining content that engages its community of customers in a
comprehensive digital shopping experience.
Contacts
Media:
EVINE Live
Dawn Zaremba
EVINE Live Inc.
press@evine.com
(952) 943-6043
Investors:
Jason Iannazzo
EVINE Live Inc.
jiannazzo@evine.com
(952) 943-6126
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