Launching on Evine September 2016: JEWELS Jewelry and Cover FX Cosmetics
September 06 2016 - 3:19PM
Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform
video e-commerce company (evine.com), today announced the premieres
of JEWELS, a proprietary jewelry line made with SWAROVSKI ZIRCONIA,
and Cover FX, a prestige beauty line acclaimed for its diverse,
problem-solving assortment of makeup shades. The brands, which
launch September 8 and 16 respectively, expand the company’s
product assortment and offer customers exclusive values and
designs.
“Customers come to Evine to discover new and exciting products
and shop brands they already love. We’re thrilled to over-deliver
on their expectations. It’s a joy for us to not only encourage our
customers to be good to themselves, but to give them a means to do
so. By offering exclusive values on problem-solving makeup from
Cover FX and gorgeous JEWELS jewelry made with SWAROVSKI ZIRCONIA,
we can help our shoppers feel more confident and rewarded in their
daily lives. We are proud of this approach because this is how we
like to feel when we shop,” said Michael Henry, Chief Merchandising
Officer at Evine. “We look forward to growing these collections at
Evine and will continue to bring customers the variety and quality
they’ve come to expect from us.”
JEWELS is made with SWAROVSKI ZIRCONIA and scheduled to launch
September 8 at 9am and 3pm ET. Industry-leading and known
throughout the world, the Swarovski name has been synonymous with
quality and brilliance since 1895. Leveraging Swarovski’s
reputation as a multifaceted international company with a history
of creativity and innovation and a trusted supplier of precision
cut genuine gemstones and created stones, Evine has developed this
exclusive line to offer customers exquisite, brilliant and
luxurious jewelry at an accessible price. During the debut, Evine
will feature a variety of classic and fashionable designs set in
sterling silver.
Following the JEWELS premiere, Evine will launch Cover FX on
September 16 at 9AM and 8PM ET. Founded in 2000 and rooted in
dermatology, Cover FX is a prestige line that offers one of the
most ethnically diverse shade systems on the market, providing
tone-to-tone makeup coverage for a broad spectrum of complexions.
Revolutionary and made with ‘good-for-you’ ingredients, customers
will appreciate the line for its superior color-matching
capabilities and ability to deliver a smooth, flawless finish
regardless of skin color, type or age. During the premiere, Evine
will feature a number of exclusive configurations, including
retail’s best value on Cover FX’s award-winning Custom Cover
Drops.
Viewers are invited to watch both premieres via cable and
satellite, mobile apps and live streaming online at www.evine.com.
Evine airs on DIRECTV channels 73 and 316, DISH Network channels
134 and 228 and the nation's top cable providers. Find Evine in
your area: bit.ly/1CNa450.
For more information on Cover FX, visit www.evine.com/CoverFX.
Additional information on JEWELS is available at
www.evine.com/JEWELS. For more information on Evine, visit
www.evine.com.
About Evine Live Inc. Evine Live Inc.
(NASDAQ:EVLV) operates Evine, a digital commerce company that
offers a compelling mix of proprietary and name brands directly to
consumers in an engaging and informative shopping experience via
television, online and on mobile. Evine reaches approximately 87
million cable and satellite television homes 24 hours a day with
entertaining content in a comprehensive digital shopping
experience.
Please visit www.evine.com/ir for more investor information.
Contacts
Media:
Carl Schroeder
Evine Live Inc.
press@evine.com
(952) 943-6574
Amanda Zerbib
ALISON BROD PUBLIC RELATIONS
amandaz@alisonbrodpr.com
(212) 230-1800
Investors:
Michael Porter
Evine Live Inc.
mporter@evine.com
(952) 943-6517
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