Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video
commerce company (evine.com), has partnered with Paula Deen to
launch a first-of-its-kind weekly television and web series on
November 15th. The series, which will air live every Tuesday from
Paula Deen’s Savannah, Georgia home, will give fans an intimate
look at Paula’s personal sense of style, Southern charm and iconic
recipes. “Sweet Home Savannah” debuts almost two years after Paula
first joined Evine, where she’s since built a successful lifestyle
brand that started with a kitchen and pantry line and quickly
expanded to include home and fashion collections.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/3e02ae8c-0bf7-48ac-9924-05a58384a11e
“This is a truly unique opportunity and a game-changer for our
space,” said Bob Rosenblatt, Chief Executive Officer of Evine. “No
other retailer has yet to host a weekly show on location. Paula’s
‘Sweet Home Savannah’ show broadcasting live from her Savannah home
gives Evine’s viewers an opportunity to be transported to a
different place and experience how she lives. Paula will get to be
Paula – something our customers love – on a weekly basis, in her
home and surrounded by her family and friends. Getting a live peek
into Paula’s daily life is something that no other network has been
able to do until now.”
Debuting November 15th, “Sweet Home Savannah” will be the first
destination show of its kind. Airing every Tuesday evening at 6 pm
ET, the weekly television and web show will broadcast live from
Dogwood, Paula’s original home in Savannah, Georgia, where she
started her very first cooking show in 2002. The new program on
Evine will be highly interactive and an entertaining blend of
Paula’s Southern charm and unique, Evine-exclusive product
offering. Viewers will be able to simultaneously purchase the items
she is using on the show across all of its digital channels.
Each week, the show will shift focus to a different collection
within Paula’s lifestyle brand. Viewers will get a glimpse into how
Paula lives as she presents her fashion line from her closet, her
home line from her bedroom and her cooking line from her iconic
kitchen. In addition to getting a behind the scenes look at the
Queen of Southern Cuisine’s home, viewers will also meet close
family and friends, as they make regular appearances as guests on
the show.
“I couldn’t be happier to invite y’all into my home and give you
the grand tour on Evine. I’m so excited to talk about what I love
best – my kitchen, my bedroom and my closet! I simply love
entertaining guests and what better way to do that than to invite
each of you to join me on Evine every week. It’ll be a fun time,
y’all!”
In addition to the live television show, Evine will leverage its
multiple social channels to complement the television programming.
Future shows will include a variety of social and interactive
elements, including social chats and a Facebook Live show dubbed
“Beyond Backstage,” currently planned for November 22nd. Going
completely off-script, “Beyond Backstage” will be a fun, candid
conversation with Paula and include a special offer to Facebook
fans.
Viewers are invited to watch “Sweet Home Savannah” via cable and
satellite, mobile apps and live streaming online
at www.evine.com. Evine airs on DIRECTV channels 73 and
316, DISH Network channels 134 and 228, Apple TV, Roku,
Amazon Fire TV, select Samsung Smart TVs, YouTube and on the
nation's top cable providers. Find Evine in your
area: bit.ly/1CNa450.
For more information on Sweet Home Savannah, visit
www.evine.com/PaulaDeen. For more information on Evine,
visit www.evine.com.
About Evine Live Inc. Evine Live Inc.
(NASDAQ:EVLV) operates Evine, a digital commerce company that
offers a compelling mix of proprietary and name brands directly to
consumers in an engaging and informative shopping experience via
television, online and on mobile. Evine reaches approximately 87
million cable and satellite television homes 24 hours a day with
entertaining content in a comprehensive digital shopping
experience.
Please visit www.evine.com/ir for more investor information.
About Paula Deen Paula Deen has sold over 11
million copies of her 14 cookbooks. Deen’s first live tour, “Paula
Deen Live!” commenced in June 2014, and featured cooking
demonstrations, games, and stories with Paula and her fans. In
September 2014, Paula Deen Ventures launched the “Paula Deen
Network," a subscriber-based interactive digital experience that
broadcasts a variety of exclusive content featuring Paula anytime,
anywhere. She showcases her signature Southern dishes and simple,
healthy meals in a fun, unscripted format on a daily basis with
all-new recipes, episodes and cooking tools. The Lady & Sons,
the Savannah, Georgia restaurant Paula founded with her sons, Jamie
and Bobby Deen, remains one of the country’s most popular regional
restaurants. In 2015, Paula launched her first free mobile game,
Paula Deen’s Recipe Quest, in addition to her podcast, What’s
Cooking with Paula Deen, and radio show, Get Cooking with Paula
Deen. That same year, Paula opened her new restaurant, Paula Deen’s
Family Kitchen, in Pigeon Forge, TN and premiered her first show on
EVINE Live. Paula’s latest cookbook, “Paula Deen Cuts The Fat: 250
Favorite Recipes All Lightened Up,” made The New York Times Best
Sellers List in under a week. Paula also launched a pet food line
with Hugs called Paula Deen Hugs Premium Select Pet Food. She
competed in the twenty-first season of ABC’s hit show Dancing with
the Stars, and successfully made it halfway through the
competition. Most recently, Paula launched her new syndicated
cooking and lifestyle show, Positively Paula. Deen’s robust social
media following includes Facebook (4,582,864 likes), Twitter (1.44
million followers) and Pinterest (281,800 followers). Paula Deen
Ventures is headquartered in Savannah, Georgia, with offices in New
York.
The photo is also available at Newscom, www.newscom.com, and via
AP PhotoExpress.
CONTACTS
Media:Dawn ZarembaEvine Live Inc.press@evine.com(952) 943-6043
Amanda ZerbibALISON BROD PUBLIC
RELATIONSamandaz@alisonbrodpr.com(212) 230-1800
Jaret KellerKey Group Worldwide - Paula
Deenjkeller@keygroup.tv(212) 988-7701
Investors:Michael PorterEvine Live Inc.mporter@evine.com(952)
943-6517
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