F5 Names Ben Gibson as Chief Marketing Officer
July 20 2016 - 3:06PM
Business Wire
Business leader with 25 years of experience at Veritas, Aruba
Networks, and Cisco Systems to head global marketing team
F5 Networks (NASDAQ: FFIV), the global leader in
application networking and security, today announced the addition
of Ben Gibson to its executive team as Chief Marketing Officer and
Executive Vice President, reporting to the CEO. Gibson will be
responsible for overseeing the company’s global marketing strategy
as F5 further expands into the growth areas of application security
and cloud application deployment. Gibson will start on Monday,
August 1, and be based in F5’s San Jose office.
“As we continue to expand our portfolio, we need an accomplished
marketer who understands the evolving needs of the traditional data
center customer we have worked with for two decades, as well as new
buyers in emerging markets such as security and cloud,” said John
McAdam, President and CEO, F5 Networks. “Ben’s strong industry and
marketing expertise, in partnership with sales and product
leadership, will position F5 well to take advantage of the growing
demand for application services anywhere, any time, and from any
device.”
Gibson brings to F5 over 25 years of management experience in
product, field, and channel marketing, as well as advertising,
digital strategy, and corporate communications. Most recently, he
was Chief Marketing Officer at Veritas, where he led a global team
of marketing professionals and spearheaded that company’s
rebranding efforts following a spin-off from Symantec. Prior to
Veritas, Gibson spent five years as Chief Marketing Officer at
Aruba Networks. During his tenure, Aruba doubled in annual revenue
as it expanded from wireless networking into adjacent mobile
security and location services.
“I’m a big believer in the role of marketing to anticipate new
market trends and buyer behaviors. This role is particularly
critical as IT organizations are going through a significant
demographic shift with decreasing technology specialization and
increasing focus on services and development,” said Gibson. “I’m
thrilled to join F5, a company that understands how critical these
shifts in how we build, market, and sell are to long-term
growth.”
Before joining Aruba, Gibson spent five years at Cisco Systems,
most recently as Vice President of Data Center/Virtualization
Marketing, where he ran the outbound marketing strategy and
execution for a number of Cisco’s application networking products.
Gibson has also held leadership roles in product marketing at Meru
Networks and Proxim Corporation. He has a B.A. in Journalism from
California State University, Long Beach.
About F5
F5 (NASDAQ: FFIV) provides solutions for an application world.
F5 helps organizations seamlessly scale cloud, data center,
telecommunications, and software defined networking (SDN)
deployments to successfully deliver applications and services to
anyone, anywhere, at any time. F5 solutions broaden the reach of IT
through an open, extensible framework and a rich partner ecosystem
of leading technology and orchestration vendors. This approach lets
customers pursue the infrastructure model that best fits their
needs over time. The world’s largest businesses, service providers,
government entities, and consumer brands rely on F5 to stay ahead
of cloud, security, and mobility trends. For more information, go
to f5.com.
You can also follow @f5networks on Twitter or visit us on
LinkedIn and Facebook for more information about F5, its partners,
and technologies.
F5 is a trademark or service mark of F5 Networks, Inc., in the
U.S. and other countries. All other product and company names
herein may be trademarks of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20160720006234/en/
F5 NetworksNathan Misner, 206-272-7494n.misner@f5.com
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