Curiosity Ink Media Enhances Holiday-Focused E-Commerce Destination, SANTA.COM
August 21 2023 - 7:33AM
Curiosity Ink Media, a subsidiary of Grom Social Enterprises, Inc.
(NASDAQ: GROM), announced today an enhanced interface for
SANTA.COM, its dynamic holiday destination brimming with e-commerce
and robust content for every member of the family. A high-utility
resource, the site is a technology-driven solution for the busiest
and most stressful time of the year, helping families globally
create a magical yuletide experience.
Under the direction of
SANTA.COM’s recently-installed General Manager, Savannah Brentnall,
the holiday hub brings a wide-range of tools. For adults, SANTA.COM
features a robust, curated e-commerce marketplace where features,
such as “The List” inform users about the most buzzed-about new
products, styles and toys; “The Guides” offer curated gifting
insights based on themes and consumer interests; and “The Ideas”
suggest easy, holiday-inspired decorating and planning tips, as
well as memory-making recipes for holiday treats. Additionally,
family members have access to all-new DIY content with step-by-step
instructions to create ornaments, garlands, centerpieces and more
with their kids.
For kids, SANTA.COM
brings the excitement and anticipation of the season to their
fingertips with a fun and engaging North Pole experience filled
with games and activities. Whether jumping rooftops with
reindeer, stacking cookies with Mrs. Claus, or helping elves sort
gifts, young SANTA.COM visitors will be able to explore new games
and activities daily. As they countdown to Christmas, kids can also
create and send their wish lists to Santa (which can be accessed by
their parents in a few easy-to-follow steps).
“Almost 90% of
Millennial moms say they’d rather be spending time with family and
friends during the holiday season than shopping for gifts, and yet
they expect to spend an average of 14 hours shopping and
planning1,” said Brentnall. “SANTA.COM aims to turn that time into
a long-lasting opportunity to create cherished family
memories.”
The site, part of
Grom’s growing stable of family-friendly brands following its 2021
acquisition of Curiosity Ink Media, continues to build on its
mission to help consumers ease the stress often associated with
holiday preparations. A modern update on Christmas, SANTA.COM is a
bold, eye-catching stocking filled with a marketplace where
consumers can fulfill all of their holiday needs. The brainchild of
Curiosity Ink Media executive and former Nickelodeon president
Russell Hicks, the site was developed by a team of experts in
e-commerce, editorial content, interactive games, and
ground-breaking design. Its sophisticated, playful motif,
easy-to-navigate features, and awe-inspiring winter wonderland
capture the spirit and essence of Santa’s North Pole.
SANTA.COM places Grom
and Curiosity Ink Media squarely in the booming e-commerce
business, giving the company a role in the explosive and growing
holiday market, projected to grow 12.8% to 14.3% over last year
(2022) to top $260 billion this season.*
Follow SANTA.COM on
social media via Instagram, Twitter, Facebook, Pinterest, Threads
and TikTok.
About
Curiosity Ink MediaCuriosity Ink Media is the original
storytelling and Intellectual Property (IP)-generating subsidiary
of Grom Social Enterprises, Inc. Fueled by imagination, creativity
and a clear focus on commercial franchise potential, the
Hollywood-based kids and family entertainment group specializes in
feature films (Santa.com, The Pirate Princess, Thunderous); linear
and streaming series (Cats vs Pickles, Hey Fuzzy Yellow, Denver the
Last Dinosaur); publishing (Baldwin’s Big Adventure, PAW Patrol:
Pawsome Puppets), digital and e-commerce platforms
(Santa.com); franchise-building and licensing partnerships (Cats vs
Pickles, VS World, Denver the Last Dinosaur). Curiosity Ink Media’s
library of entertainment properties is designed to amass ongoing
value for the company and its partners.
About Grom
Social Enterprises, Inc.Grom Social Enterprises, Inc. is a
growing social media platform and original content provider of
entertainment for children under 13 years of age, which provides
safe and secure digital environments for kids that can be monitored
by their parents or guardians. The Company has several operating
subsidiaries, including Grom Social, which delivers its content
through mobile and desktop environments (web portal and apps) that
entertain children, let them interact with friends, access relevant
news, and play proprietary games while teaching them about being
good digital citizens. The Company owns and operates Top Draw
Animation, which produces award-winning animation content for some
of the largest international media companies in the world. Grom
also includes Grom Educational Services, which has provided web
filtering services for K-12 schools, government and private
businesses. For more information, please visit
https://gromsocial.com.
Forward-Looking StatementsThis press release
contains statements, which may constitute “forward-looking
statements.” Those statements include statements regarding the
intent, belief, or current expectations of Grom and members of its
management team as well as the assumptions on which such statements
are based. Such forward-looking statements are not guarantees of
future performance and involve risks and uncertainties, and that
actual results may differ materially from those contemplated by
such forward-looking statements. Important factors currently known
to management that may cause actual results to differ from those
anticipated are discussed throughout the Company’s reports filed
with the Securities and Exchange Commission which are available at
www.sec.gov as well as the Company’s website at www.gromsocial.com.
The Company undertakes no obligation to update or revise
forward-looking statements to reflect changed assumptions, the
occurrence of unanticipated events, or changes to future operating
results.
Media
Contact:Briana Richard42West for Curiosity Ink
Mediabriana_richard@bhimpact.com
Paul WardGrom Social
Enterprises, Inc.1-917-593-6066Paul@Gromsocial.com
______________________________
1 *According to
Deloitte’s annual holiday retail forecast. The Microsoft Store
Survey was conducted by Wakefield Research
(www.wakefieldresearch.com) among 1,000 nationally representative
U.S. millennial moms, defined as those ages 25-40 with children
ages 17 or under, between Oct. 19 and Oct. 25, 2021, using an email
invitation and an online survey. Data has been weighted to ensure
accurate representation of U.S. millennial moms.
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