iHeartLand Presents “A Special Ed Sheeran Immersive Experience” in State Farm Park in Fortnite
September 19 2023 - 8:00AM
Business Wire
The Music Experience Will Feature Ed Sheeran
Songs Performed Exclusively in iHeartLand’s State Farm Park,
Debuting October 5 at 3p.m. ET
A First-Ever Music Experience Built Using
Epic’s Unreal Editor for Fortnite
iHeartMedia today announced “A Special Ed Sheeran Immersive
Experience” in iHeartLand, celebrating the release of his album “-
(Subtract)” and the upcoming “Autumn Variations.” Accessed through
iHeartLand’s State Farm Park, the special will feature performances
from Ed Sheeran as players explore exclusive scenes created around
his songs. The special becomes the first third-party music
experience built using Epic Games’ Unreal Editor for Fortnite
(UEFN). “A Special Ed Sheeran Immersive Experience” will be
available in Fortnite starting on October 5, 2023 through October
9, 2023.
Players and fans will experience Ed Sheeran’s music in a
brand-new way when they drop into iHeartLand and find themselves
navigating explorable worlds that have been inspired by Sheeran’s
songs. The experience was designed utilizing UEFN. These immersive
worlds will be inspired by Sheeran’s own songs performed
exclusively for iHeartRadio to celebrate his albums “- (Subtract)”
– which arrived this past spring to universal acclaim – and
forthcoming “Autumn Variations,” arriving everywhere on September
29. Users will be able to watch Sheeran perform throughout the
different worlds as video screens flood every scene, with the
setlist including performances of “Eyes Closed,” “Shape of You,”
“Boat” and “Life Goes On.”
“Ed Sheeran is one of today’s biggest superstars and is known
for creating unique music experiences that captivate his
audiences,” said Tom Poleman, Chief Programming Officer for
iHeartMedia. “We knew he was the perfect artist to feature for our
first immersive experience, built in partnership with Epic Games.
We want to continue to push boundaries of tech and innovation for
music and gaming fans, allowing them to go deeper into the songs,
lyrics and meaning behind the music in ways that are native to the
Fortnite environment. We’re sure Fortnite players will love this
immersive experience in iHeartLand’s State Farm Park.”
Throughout the experience, fans will be able to explore scenery
all built with UEFN. Each world is distinct and unique, ranging
from a metropolitan city at night, a boxing ring in a desolate city
during sunset, a high-speed boat cruising through a rich ocean
ecosystem and a luscious forest setting. All four scenes were
meticulously imbued with Easter eggs relating to Sheeran and his
music.
“It’s great to see iHeartMedia continuing to bring world-class
artists like Ed Sheeran into Fortnite through their iHeartLand
experience,” said Nate Nanzer, VP of Global Partnerships at Epic
Games. “Unreal Editor for Fortnite allows creators and brands of
any size to build completely new types of games and experiences,
all published and available to Fortnite’s millions of players
around the world.”
iHeartMedia’s iHeartLand first launched in Fortnite in August
2022, with State Farm as its charter naming rights partner. Built
using Fortnite’s Creative toolset and now UEFN, iHeartLand combines
compelling gameplay with a persistent cadence of entertaining
events, programming and one-of-a-kind fan experiences. Fans can
check out iHeartLand and the all-new State Farm Park now in
Fortnite, where live events and performances happen regularly.
“Our collaboration with iHeartMedia has allowed State Farm to
continue to be at the forefront of culture and innovation,” said
Alyson Griffin, Marketing Vice President, State Farm. “State Farm
was the first company to have a naming rights deal in the metaverse
with State Farm Park in iHeartLand, bringing gaming fans an
entirely new and immersive music experience with 25+ concert and
podcast events featuring some of today’s biggest artists. State
Farm Park has allowed us to reach the next generation of customers
where they are and we’re thrilled to be working with iHeartMedia on
cutting-edge and entertaining activations like this one.”
This is an independently created experience in Fortnite and is
not sponsored, endorsed or administered by Epic Games, Inc.
About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media
company in America, reaching over 90% of Americans every month.
iHeart’s broadcast radio assets alone have more consumer reach in
the U.S. than any other media outlet; twice the reach of the next
largest broadcast radio company; and over four times the ad-enabled
reach of the largest digital only audio service. iHeart is the
largest podcast publisher according to Podtrac, with more downloads
than the next two podcast publishers combined and has the number
one social footprint among audio players, with seven times more
followers than the next audio media brand, and the only fully
integrated audio ad tech solution across broadcast, streaming and
podcasts. The company continues to leverage its strong audience
connection and unparalleled consumer reach to build new platforms,
products and services. Visit iHeartMedia.com for more company
information.
About Ed Sheeran
Multiple GRAMMY award winner and global superstar Ed Sheeran
burst onto the music scene in 2011 with his debut album “+” (plus).
Rapidly establishing himself as a history-making artist, he
followed with “x” (multiply), “÷” (divide), “No.6 Collaborations
Project” “=” (equals), and most recently “-“ (subtract) – a catalog
that has seen Sheeran become one of the world’s biggest musical
success stories of the 21st century. Sheeran is currently in the
midst of the North American leg of his worldwide “+ - = ÷ x Tour”
(pronounced “The Mathematics Tour”) where he’s breaking attendance
records at stadiums across the country. He recently announced plans
to release a brand new album “Autumn Variations” on September 29th.
For more information, please visit www.edsheeran.com.
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