Companies embrace Google and partners for
data analytics, security and governance powered by growing AI
capabilities, ISG Provider Lens™ report says
More enterprises in the U.S. are turning to Google Cloud as they
recognize its unique strengths in data management, analytics and
AI, according to a new research report published today by
Information Services Group (ISG) (Nasdaq: III), a leading global
technology research and advisory firm.
The 2024 ISG Provider Lens™ Google Cloud Partner Ecosystem
report for the U.S. finds that Google Cloud platforms and
technology stacks such as Anthos and Apigee have grown
significantly over the last one to two years in the U.S.
Organizations in healthcare, financial services, retail,
manufacturing and other industries are using Google Cloud’s
advanced AI and ML features to improve decision-making, scalability
and operational efficiency.
“U.S. companies are accelerating digital transformation so they
can become more agile and quickly bring new products and services
to market,” said Anay Nawathe, director, ISG Enterprise Cloud.
“These initiatives are boosting demand for Google Cloud and
services from Google partners.”
Enterprises across diverse U.S. industries need cloud tools and
services tailored to their specific needs, the report says. Google
Cloud is collaborating with vendors, startups, traditional service
providers and system integrators to offer specialized solutions and
domain expertise, and these relationships are driving more
engagement.
The increasing focus on security, compliance and data governance
in the U.S., as in other regions, is also leading organizations
toward Google Cloud and solutions developed on its infrastructure
by ecosystem partners, ISG says. Especially in highly regulated
industries, organizations are exploring dedicated cloud
environments built on Google Cloud infrastructure, looking to
Google as a trusted partner to protect their sensitive data and
intellectual property. Advanced technologies such as encryption,
data masking and AI-driven threat detection are becoming essential
to data security and compliance.
Generative AI (GenAI) stacks and algorithms from Google Labs are
now integrated into platforms such as Gemini and Bard, and U.S.
enterprises across advertising, entertainment, healthcare, finance
and other industries are beginning to adopt and experiment with
these features, the report says. They see opportunities to use
GenAI in applications including content generation, coding support,
customer service and personalized user experiences.
“Google’s GenAI advancements are motivating a new wave of
creativity and innovation across many industries in the U.S.,” said
Jan Erik Aase, partner and global leader, ISG Provider Lens
Research.
More organizations are also turning to Google Cloud for SAP
modernization, especially in brownfield implementations, ISG says.
Increasingly, they are using AI, ML and even GenAI tools to
automate tasks, enhance decision-making and glean insights from SAP
processes.
The report also explores other trends affecting the Google Cloud
ecosystem in the U.S., including the increasing use of Google
Workspace to support hybrid work modes and the democratization of
AI in the cloud, driven in part by Google and its partners.
For more insights into the Google Cloud-related challenges U.S.
enterprises face, including the need for advanced technical skills
and cloud cost management benchmarks, plus ISG’s advice on
overcoming them, see the ISG Provider Lens™ Focal Points briefing
here.
The 2024 ISG Provider Lens™ Google Cloud Partner Ecosystem
report for the U.S. evaluates the capabilities of 33 providers
across five quadrants: Implementation and Integration Services,
Data Analytics and Machine Learning, Managed Services, SAP
Workloads and Workspace Services.
The report names Accenture, Capgemini, Cognizant, Infosys, TCS
and Wipro as Leaders in all five quadrants. It names HCLTech,
LTIMindtree and Rackspace Technology as Leaders in four quadrants
each and Persistent Systems and Tech Mahindra as Leaders in three
quadrants each. Genpact and Quantiphi are named as Leaders in two
quadrants each. Deloitte is named as a Leader in one quadrant.
In addition, Eviden (Atos), Fractal Analytics, HCLTech,
LTIMindtree, Persistent Systems, Quantiphi and Tech Mahindra are
named as Rising Stars — companies with a “promising portfolio” and
“high future potential” by ISG’s definition — in one quadrant
each.
In the area of customer experience, Genpact is named the global
ISG CX Star Performer for 2024 among Google Cloud ecosystem
providers. Genpact earned the highest customer satisfaction scores
in ISG's Voice of the Customer survey, part of the ISG Star of
Excellence™ program, the premier quality recognition for the
technology and business services industry.
Customized versions of the report are available from Genpact,
Persistent Systems and VVDN Technologies.
The 2024 ISG Provider Lens™ Google Cloud Partner Ecosystem
report for the U.S. is available to subscribers or for one-time
purchase on this webpage.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only
service provider evaluation of its kind to combine empirical,
data-driven research and market analysis with the real-world
experience and observations of ISG's global advisory team.
Enterprises will find a wealth of detailed data and market analysis
to help guide their selection of appropriate sourcing partners,
while ISG advisors use the reports to validate their own market
knowledge and make recommendations to ISG's enterprise clients. The
research currently covers providers offering their services
globally, across Europe, as well as in the U.S., Canada, Mexico,
Brazil, the U.K., France, Benelux, Germany, Switzerland, the
Nordics, Australia and Singapore/Malaysia, with additional markets
to be added in the future. For more information about ISG Provider
Lens research, please visit this webpage.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading
global technology research and advisory firm. A trusted business
partner to more than 900 clients, including more than 75 of the
world’s top 100 enterprises, ISG is committed to helping
corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including AI and automation, cloud and data analytics; sourcing
advisory; managed governance and risk services; network carrier
services; strategy and operations design; change management; market
intelligence and technology research and analysis. Founded in 2006,
and based in Stamford, Conn., ISG employs more than 1,600
digital-ready professionals operating in more than 20 countries—a
global team known for its innovative thinking, market influence,
deep industry and technology expertise, and world-class research
and analytical capabilities based on the industry’s most
comprehensive marketplace data. For more information, visit
www.isg-one.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240708744966/en/
Press Contacts: Will Thoretz, ISG +1 203 517 3119
will.thoretz@isg-one.com Julianna Sheridan, Matter Communications
for ISG +1 978-518-4520 isg@matternow.com
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