iMedia Brands to Launch ShopHQHealth in 15 Million Homes on September 1st
August 04 2020 - 3:05PM
iMedia Brands, Inc. (NASDAQ: IMBI) will launch its new health and
wellness television retailing network, ShopHQHealth, on September
1, 2020 in approximately 15 million homes across over 100
markets ranging from Los Angeles to New York.
iMedia Brands is launching ShopHQHealth, its
second niche television network, to leverage the product strengths
of its flagship network, ShopHQ. The company launched Bulldog
Shopping Network last October to capitalize on its unique strength
in television retailing for men and women who enjoy shopping for
the men in their lives.
ShopHQHealth will leverage the strength of
ShopHQ’s existing proprietary health brands Safe Living with Dr.
Terry Dubrow, Medic Therapeutics, and Consult to provide a new 24/7
network offering a robust assortment of products and services
dedicated to addressing the physical, spiritual and mental health
needs of its customers and their families.
“Launching ShopHQHealth is a logical next step
for iMedia,” said Tim Peterman, CEO of iMedia Brands. “Health and
wellness is more than a category for us. It is a passion and our
customers feel that. Our new network will pioneer the independent
24/7 platform that this category deserves. I can’t be more
optimistic about the marketplace opportunity of health and wellness
for products and services.”
About iMedia Brands, Inc.
iMedia Brands, Inc. (Nasdaq: IMBI) is a leading
interactive media company that manages a growing portfolio of niche
television networks, niche advertisers and complementary media
services in North America. Its brand portfolio spans multiple
business models and product categories and includes ShopHQ, Bulldog
Shopping Network, Float Left Interactive, J.W. Hulme and iMedia
Media Services. Please visit www.imediabrands.com for more investor
information.
Safe Harbor Statement under the Private
Securities Litigation Reform Act of 1995
This document may contain certain
“forward-looking statements” within the meaning of the Private
Securities Litigation Reform Act of 1995. Any statements contained
herein that are not statements of historical fact, including
statements regarding the ShopHQHealth network launch and our
beliefs regarding the marketplace opportunity for health and
wellness products and services are forward-looking. The Company
often use words such as anticipates, believes, be more optimistic,
estimates, expects, intends, seeks, predicts, hopes, should, plans,
will and similar expressions to identify forward-looking
statements. These statements are based on management's current
expectations and accordingly are subject to uncertainty and changes
in circumstances. Actual results may vary materially from the
expectations contained herein due to various important factors,
including (but not limited to): variability in consumer
preferences, shopping behaviors, spending and debt levels; the
general economic and credit environment, including COVID-19;
interest rates; seasonal variations in consumer purchasing
activities; the ability to achieve the most effective product
category mixes to maximize sales and margin objectives; competitive
pressures on sales and sales promotions; pricing and gross sales
margins; the level of cable and satellite distribution for the
Company’s programming and the associated fees or estimated cost
savings from contract renegotiations; the Company’s ability to
establish and maintain acceptable commercial terms with third-party
vendors and other third parties with whom the Company has
contractual relationships, and to successfully manage key vendor
and shipping relationships and develop key partnerships and
proprietary and exclusive brands; the ability to manage operating
expenses successfully and the Company’s working capital levels; the
ability to remain compliant with the Company’s credit facilities
covenants; customer acceptance of the Company’s branding strategy
and its repositioning as a video commerce company; the ability to
respond to changes in consumer shopping patterns and preferences,
and changes in technology and consumer viewing patterns; changes to
the Company’s management and information systems infrastructure;
challenges to the Company’s data and information security; changes
in governmental or regulatory requirements; including without
limitation, regulations of the Federal Communications Commission
and Federal Trade Commission, and adverse outcomes from regulatory
proceedings; litigation or governmental proceedings affecting the
Company’s operations; significant events (including disasters,
weather events or events attracting significant television
coverage) that either cause an interruption of television coverage
or that divert viewership from its programming; disruptions in the
Company’s distribution of its network broadcast to customers; the
Company’s ability to protect its intellectual property rights; our
ability to obtain and retain key executives and employees; the
Company’s ability to attract new customers and retain existing
customers; changes in shipping costs; expenses related to the
actions of activist or hostile shareholders; the Company’s ability
to offer new or innovative products and customer acceptance of the
same; changes in customer viewing habits of television programming;
and the risks identified under Item 1A(Risk Factors) in the
Company’s most recently filed Form 10-K and any additional risk
factors identified in its periodic reports since the date of such
Form 10-K. More detailed information about those factors is set
forth in the Company’s filings with the Securities and Exchange
Commission, including its annual report on Form 10-K, quarterly
reports on Form 10-Q, and current reports on Form 8-K. Investors
are cautioned not to place undue reliance on forward-looking
statements, which speak only as of the date of this announcement.
the Company’s is under no obligation (and expressly disclaim any
such obligation) to update or alter its forward-looking statements
whether as a result of new information, future events or
otherwise.
Contacts:
Investors:Gateway Investor RelationsCody
SlachIMBI@gatewayir.com(949) 574-3860
Media:press@imediabrands.com (800) 938-9707
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