Axalta Coating Systems Signs On As Final Founding Partner For Daytona International Speedway’s Motorsports Stadium
May 09 2016 - 1:56PM
Business Wire
* Company To Also Serve As Official Finishes,
Coatings And Paint Of Daytona International Speedway
International Speedway Corporation (NASDAQ Global Select Market:
ISCA; OTC Bulletin Board: ISCB) (“ISC”) and Axalta Coating Systems
(NYSE: AXTA), a leading global manufacturer of liquid and powder
coatings, announced today a multi-year partnership that will make
Axalta the fifth Founding Partner at Daytona International
Speedway’s (DIS) new motorsports stadium.
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From left to right: Joe McDougall, Senior
Vice President, Axalta Coating Systems; International Speedway
Corporation CEO Lesa France Kennedy; Axalta Chairman and CEO
Charlie Shaver; Daytona International Speedway President Chip Wile;
Mike Carr, President, Axalta North America, and Mike Cash, Senior
Vice President and President, Industrial Coatings at Axalta stand
alongside the rendering of the Axalta Center Injector at Daytona
International Speedway. (Photo: Axalta)
“Axalta has been a long-standing and strong sponsor of our sport
for many years and we’re thrilled to welcome them as a partner at
Daytona International Speedway,” said ISC Chief Executive Officer
Lesa France Kennedy. “Their activation will enable us to further
enhance the fan and spectator experience which is a main focus of
our new stadium.”
The multi-year agreement will provide Axalta with naming rights
for the Center injector as well as branding rights within specific
areas of the “World Center of Racing” zone, the central
"neighborhood" overlooking the famed start/finish line inside the
new stadium. The "World Center of Racing" zone is roughly the area
of two football fields and celebrates the history and legacy of
racing at DIS while featuring retail and dining areas, dozens of
video screens and open sight-line views of the racetrack.
“All of us at Axalta are tremendously excited to be a sponsor of
the Daytona International Speedway, especially as we celebrate our
company’s 150th anniversary in the coatings industry,” explained
Axalta Chairman and CEO Charlie Shaver. “Daytona is an American
icon synonymous with the sport of racing not only across the nation
but around the world. We are proud to be able to associate the
paint and other coatings that we supply the global transportation
industry with the technology that underpins racing and the superior
performance that the cars deliver on the track at every race.”
Axalta will receive 32,000 square feet of branding and
engagement opportunities in the Center injector that vertically
span four concourse levels along with a dedicated display
activation area in the redesigned Midway (located near its
injector). Financial terms of the agreement were not disclosed.
“We’re honored to welcome Axalta to our family of Founding
Partners,” said Daytona International Speedway President Chip Wile.
“Their activation in the Center injector will be a great fit for
our motorsports stadium while creating exciting engagement
opportunities.”
Through the partnership, Axalta furthers its strong commitment
to motorsports. Axalta serves as a primary sponsor of Dale
Earnhardt Jr. and the Hendrick Motorsports No. 88 Chevrolet SS team
as part of its longstanding, 24-year partnership with Hendrick
Motorsports. Additionally, Axalta recently served as the sponsor of
the Axalta Faster. Tougher. Brighter. 200 NASCAR XFINITY Series
race at Phoenix International Raceway (PIR).
About ISC
International Speedway Corporation is a leading promoter of
motorsports activities, currently promoting more than 100 racing
events annually as well as numerous other motorsports-related
activities. The Company owns and/or operates 13 of the nation's
major motorsports entertainment facilities, including Daytona
International Speedway® in Florida (home of the DAYTONA 500®);
Talladega Superspeedway® in Alabama; Michigan International
Speedway® located outside Detroit; Richmond International Raceway®
in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los
Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix
International Raceway® in Arizona; Chicagoland Speedway® and Route
66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in
Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in
South Carolina; and Watkins Glen International® in New York.
The Company also owns and operates Motor Racing NetworkSM, the
nation's largest independent sports radio network, and Americrown
Service CorporationSM, a subsidiary that provides catering
services, and food and beverage concessions. In addition, the
Company has a 50 percent interest in the Hollywood Casino at Kansas
Speedway. For more information, visit the Company’s website at
www.InternationalSpeedwayCorporation.com.
About Axalta Coating Systems – Celebrating 150 Years in the
Coatings Industry
Axalta is a leading global company focused solely on coatings
and providing customers with innovative, colorful, beautiful and
sustainable solutions. From light OEM vehicles, commercial vehicles
and refinish applications to electric motors, buildings and
pipelines, our coatings are designed to prevent corrosion, increase
productivity and enable the materials we coat to last longer. With
150 years of experience in the coatings industry, the 12,800 people
of Axalta continue to find ways to serve our more than 100,000
customers in 130 countries better every day with the finest
coatings, application systems and technology. For more information
visit axaltacoatingsystems.com and follow us @axalta on Twitter and
on LinkedIn.
About Daytona International Speedway
Daytona International Speedway is the home of "The Great
American Race" - the DAYTONA 500. Though the season-opening NASCAR
Sprint Cup event garners most of the attention - as well as the
largest audience in motorsports - the approximately 500-acre
motorsports complex boasts the most diverse schedule of racing on
the globe, thus earning it the title of "World Center of Racing."
In addition to eight major weekends of racing activity, the
Speedway will host the inaugural Country 500 – The Great American
Music Fest at DAYTONA over Memorial Day Weekend in 2016. Rarely a
week goes by that the Speedway grounds are not used for events that
include civic and social gatherings, car shows, photo shoots,
production vehicle testing and police motorcycle training.
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version on businesswire.com: http://www.businesswire.com/news/home/20160509006433/en/
Andrew Booth, DIS Public Relations386-681-6714
(Office)abooth@daytonainternationalspeedway.comorRegina
Tracy, Axalta Corporate Affairs215-255-4371
(Office)regina.m.tracy@axaltacs.com
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