Leveraging Major General Ashraf’s vast knowledge and expertise, Iveda will continue developing Egypt’s technological, smart city landscape

Iveda® (NASDAQ:IVDA), the global solution for cloud-based AI video and sensor technologies, today announces that Major General Ashraf Hassan has been appointed to Iveda’s Advisory Board. As a member of Iveda's Advisory Board, General Ashraf is poised to make a profound impact, leveraging his multifaceted background in business development and engineering expertise to shape the future of Egypt's technological landscape powered by Iveda. As Iveda’s global footprint continues to expand, General Ashraf’s invaluable insights and strategic guidance will be critical in driving the company’s development throughout Egypt and the surrounding regions, marking a new era of growth and innovation.

General Ashraf’s career spans multiple domains––including electrical engineering and computer science––characterized by a commitment to excellence, innovation, and leadership. General Ashraf’s ascent through the Egyptian military ranks led him to the prestigious role of Director of the Main Software Center of Armed Forces, where he oversaw a team of more than 250 employees. His ability to navigate complex technological landscapes also enabled him to serve as Assistant to the Minister of Military Production for Information Technology, a role where he contributed to vital advancements in Egypt's technological capabilities.

“General Ashraf’s extensive experience and remarkable insights make him an invaluable addition to Iveda's Advisory Board,” said David Ly, Iveda CEO and founder. “His deep understanding of technology, business development, and the regional unique characteristics position General Ashraf as a catalyst for Iveda's successful expansion into Egypt and beyond. These skills, coupled with his vision and track record of strategic leadership, are set to drive Iveda's mission in the Middle East.”

During General Ashraf's tenure as Director of Business Development at Netsync, he spearheaded growth strategies and fostered several strategic partnerships. His insights into the Egyptian market and profound understanding of business dynamics have proven invaluable to numerous global organizations seeking to make their mark in the region, including Iveda.

“As Iveda continues to expand throughout Egypt and around the globe, it is an honor to join the company as an advisor,” said General Ashraf. “Iveda’s global IoT and AI technology and application expertise, coupled with my years of experience and knowledge of the region, will propel Egypt forward as the country continues to adopt smart city technologies. I look forward to working with David and the entire Iveda team.”

This announcement follows closely behind Iveda’s latest partnership with The Arab Organization for Industrialization (AOI) to support and scale smart city developments in Egypt. Iveda will assist AOI in the development of 13 smart cities in the region, equipping Egypt's new administrative capital with smart city technology, effectively bringing the 5th generation AI and IoT-powered smart city technology to Egypt.

About Iveda Solutions®

Iveda (NASDAQ:IVDA) is the provider of global solutions for cloud-based, video AI search and surveillance technologies that protect the people, places, and things that matter the most. Iveda’s technology has the power to provide instant intelligence to existing infrastructure, enabling cities and organizations around the world to seamlessly enter the fifth industrial revolution. Iveda operates at the forefront of digital transformation of cities across the world, using IoT platforms with smart sensors and devices developed to aid with use cases surrounding public safety, security, elderly care, energy efficiency, and environment preservation. Headquartered in Mesa, Arizona, with a subsidiary in Taiwan, Iveda is publicly traded on the NASDAQ exchange under the ticker symbol “IVDA”.

Olivia Civiletto Erwin olivia@dottedlinecomm.com 617.477.9857

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