JFBR Jeffs Brands Ltd

 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

 

Form 6-K

 

Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934

 

For the month of July 2024

 

Commission file number: 001-41482

 

Jeffs’ Brands Ltd

(Translation of registrant’s name into English)

 

7 Mezada St.
Bnei Brak, Israel 5126112
(Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F ☒         Form 40-F ☐

 

 

 

CONTENTS

 

On July 8, 2024, Jeffs’ Brands Ltd (the “Company”) issued a press release titled “Jeffs’ Brands: Fort Amazon’s Revenues increased by 62% to $4.4 million in the First Half of 2024” a copy of which is furnished as Exhibit 99.1 to this Form 6-K.

 

 

EXHIBIT INDEX

 

Exhibit No.
99.1		Press release issued by Jeffs’ Brands Ltd, dated July 8, 2024, titled “Jeffs’ Brands: Fort Amazon’s Revenues increased by 62% to $4.4 million in the First Half of 2024”

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

	Jeffs’ Brands Ltd
Date: July 12, 2024	By:	/s/ Ronen Zalayet
		Ronen Zalayet
		Chief Financial Officer

 

 

3

 

Exhibit 99.1

 

Jeffs’ Brands: Fort Amazon’s Revenues increased by 62% to $4.4 million in the First Half of 2024

 

Tel Aviv, Israel, July 08, 2024 (GLOBE NEWSWIRE) -- Jeffs’ Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, announced today preliminary unaudited financial results for Fort Products Ltd. (“Fort”), its wholly owned subsidiary, pertaining to its revenue from sales on Amazon Marketplace, according to the data received from the Amazon seller central. The following results are for the first half 2024, starting on January 1, 2024, and ending on June 30, 2024 (the “Period”).

 

Fort’s Amazon generated revenues for the Period, amounted to approximately $4.47 million (£3.53 million), representing an increase of approximately 62% compared $2.75 million (£2.21 million) at the same period of 2023. Estimated profit for the Period, attributed directly to Fort’s Amazon sales, amounted to $676 thousands (£534.8 thousand), compared to $316 thousands (£254.5 thousand) in the same period in2023, an increase of 114%.

 

Victor Hakmon, CEO of Jeffs’ Brands said “Fort continues to present impressive growth, driven by our investments in new markets, products and upgrades to our marketing and sales process. We remain committed to the Fort brand, by expanding our infrastructure to attempts to support increasing global outreach.”

 

About Jeffs’ Brands Ltd

 

Jeffs’ Brands aims to transform the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company’s management team’s insight into the FBA Amazon business model, it aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com.

 

Forward-Looking Statement Disclaimer

 

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when discussing preliminary unaudited financial results of Fort.  Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: our ability to adapt to significant future alterations in Amazon’s policies; our ability to sell our existing products and grow our brands and product offerings, including by acquiring new brands; our ability to meet our expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel, including the recent attacks by Hamas, Iran, and other terrorist organizations; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2023, filed with the U.S. Securities and Exchange Commission (“SEC”), on April 1, 2024 and our other filings with the SEC. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

 

Investor Relations Contact:

 

Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com

 

---