Mobiquity Technologies, Inc. Appoints Chief Operations and Strategy Officer
January 06 2022 - 7:30AM
Mobiquity Technologies, Inc. (NASDAQ: MOBQ) (the “Company”), a
leading provider of next-generation advertising, today announced
that it has appointed Don Walker “Trey” Barrett, III to the role of
Chief Operations and Strategy Officer, effective January 4, 2022.
Mr. Barrett most recently served as Chief
Operating Officer for NYSE listed Inuvo Corporation (“Inuvo”). As
COO of Inuvo, Mr. Barrett was responsible for the global operations
of IT, Sales, Product, Engineering, Marketing and Accounts
Services. During Mr. Barrett’s tenure at Inuvo, he managed the
company’s operations during significant revenue growth ($20 million
a year to over $61 million) and personnel development and led
several M&A integrations.
Mr. Barrett has over 35 years of data driven
direct marketing and company leadership experience that has been
focused on developing, marketing, and delivering technology-driven
business services and solutions, providing outstanding client
service, driving profitable revenue growth and creating a world
class work environment for associates.
"The new role of Chief Operations and Strategy
Officer reflects our commitment to significant growth and
continuous improvement for our businesses. Trey is a seasoned and
trusted leader who consistently delivers results. He is
uniquely qualified to drive strategic prioritization and
accountability within Mobiquity, with a laser-focus on operational
excellence," said Dean Julia, CEO of Mobiquity Technologies. “I
have tremendous confidence in Trey’s ability to align Mobiquity's
innovative advertising and data platform with operational practices
to drive growth. Trey’s deep knowledge of ad tech industry and his
operational experience, uniquely positions him to implement our
strategic plan, while also maintaining our shared focus on
delivering business results.”
"Mobiquity’s strategy has never been more
compelling, and our team will be highly focused on winning
customers and growing the business," said Barrett. "I am incredibly
excited to join the Mobiquity team and energized to help lead the
Company in its next phase of innovation, growth and operational
excellence."
About Don Walker Barrett,
III
Mr. Barrett most recently served as Chief
Operating Officer for Inuvo from 2013 to 2021. Mr. Barrett joined
Inuvo in February 2010 as Senior Vice President of Corporate
Strategy and Business Development, and was promoted to Chief
Operating Officer in February 2013. As Chief Operating Officer for
Inuvo, he was responsible for the global operations of IT, Sales,
Product, Engineering, Marketing and Accounts Services.
Prior to Inuvo, Mr. Barrett served as Director
of Interactive Media Products for Acxiom, Inc., a worldwide leader
in marketing and database services utilizing consumer information
and analytics. While at Acxiom, Mr. Barrett was tasked with
developing and commercializing an entirely new line of products and
solutions that would enable Acxiom clients to utilize consumer data
and analytics in the rapidly growing online digital marketing
ecosystem.
In 1991, Mr. Barrett formed Response Concepts
and Analyses, Inc..(“RC&A”) a private company providing direct
marketing consulting, creative services, database management,
marketing, and fulfillment services to a wide range of companies
across the U.S. Mr. Barrett sold RC&A in 1998 During the
mid-1990’s Barrett also purchased, expanded and sold one of the
earliest web-based ‘direct’ to consumer online contact-lens
distribution companies, QuikLens, Inc.
Mr. Barrett began his career with Direct Media
Outdoors, a division of New York based Direct Media, Inc. Direct
Media was one of the largest mailing list management and brokerage
companies in the world with many of the largest catalog and
publishing companies as clients. During this time Barrett learned
the value of direct-to-consumer marketing and how to apply consumer
data and analytics to increase advertising efficiency and
performance.
Mr. Barrett is a graduate of the University of
Arkansas Fayetteville with a degree in marketing.
About Mobiquity
TechnologiesMobiquity Technologies, Inc. is a next
generation, Platform-as-a-Service (PaaS) company for data and
advertising. The Company maintains one of the largest audience
databases available to advertisers and marketers through its data
services division. Mobiquity Technologies’ Advangelists subsidiary
(www.advangelists.com) provides programmatic advertising
technologies and insights on consumer behavior. For more
information, please visit: https://mobiquitytechnologies.com/
Safe Harbor StatementThis press
release contains forward-looking statements. These statements are
made under the "safe harbor" provisions of the U.S. Private
Securities Litigation Reform Act of 1995. Statements that are not
historical facts, including statements about the Company's beliefs
and expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties, and a number
of factors could cause actual results to differ materially from
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such as "may", "will," "expect," "anticipate," "target," "aim,"
"estimate," "intend," "plan," "believe," "potential," "continue,"
"is/are likely to" or other similar expressions. Further
information regarding these and other risks, uncertainties or
factors is included in the Company's filings with the SEC. All
information provided in this press release is as of the date of
this press release, and the Company does not undertake any duty to
update such information, except as required under applicable
law.
Mobiquity Technologies, Inc. Investor
RelationsTraDigital IRKevin
McGrath+1-646-418-7002kevin@tradigitalir.com
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