Marin Software Surpasses $5 Billion Advertising Spend Under Management Milestone
September 11 2013 - 7:29AM
Marketwired
Marin Software (NYSE: MRIN), provider of a leading Revenue
Acquisition Management platform for advertisers and agencies, today
announced more than $5 billion in annualized advertising spend is
managed through its platform. Brands and agencies throughout the
world leverage Marin to maximize the full revenue potential of
their digital advertising campaigns across search, display, social,
and mobile advertising channels.
Quotes:
- "Marin is ideally situated in the middle of the ongoing and
significant shift to digital advertising," said Chris Lien, founder
and chief executive officer at Marin Software. "The evolution of a
multi-channel and multi-device advertising ecosystem has increased
complexity for advertisers and continues to drive strong
opportunities for Marin. Our platform is architected to enable our
customers to aggregate and analyze key data from their digital
advertising campaigns and business information systems, creating a
system-of-record that marketers can use to attribute revenue to
specific marketing spend, assess customer lifetime value, and
ultimately drive more revenue."
News Facts:
- More than $5 billion in annualized ad spend is managed through
the Marin Software platform. Of that spend, approximately 23% is
targeted to mobile devices (tablets and smartphones).
- Customers use Marin to manage over 6 billion ad units and rely
on the platform to make over 80 million campaign changes every day
as of Q2 2013. Ten of Marin's customers use the platform to manage
over 100 million keywords, with one managing nearly 500 million
keywords.
- To ensure customers stay ahead of the curve, Marin Software
regularly updates its platform with the latest advances in digital
ad management technology. Recently, Marin released new Facebook
management capabilities that enable marketers to easily create
Facebook desktop and mobile campaigns at scale, target audiences
and analyze performance. Similarly, Marin released full support for
Google enhanced campaigns, giving customers improved ad campaign
visibility and helping maximize mobile performance.
- Marin Software's technology is used by advertisers and agencies
to improve financial performance, save time, and make better
business decisions. Customers include Microsoft, Hulu, Vistaprint,
HSN, and PayChex.
- Marin has grown internationally to better serve clients. Marin
expanded its footprint earlier this year with the opening of an
office in Dublin, Ireland. Meanwhile, the company's presence in the
UK, France, Germany, Australia and Japan continues to grow.
Resources: About Marin Software Marin
Software Blog
Forward-Looking Statements This press
release contains forward-looking statements including, among other
things, statements regarding anticipated developments in digital
advertising, performance and benefits of Marin's platform. These
forward-looking statements are subject to the safe harbor
provisions created by the Private Securities Litigation Reform Act
of 1995. Actual results could differ materially from those
projected in the forward-looking statements as a result of certain
risk factors, including but not limited to adverse changes in
general economic or market conditions; delays, reductions or slower
growth in the amount spent on online and mobile advertising; and
unforeseen developments in the digital advertising industry
generally, technological changes; competition; and the fact that
the search and mobile markets are emerging markets and rapidly
evolving. These forward looking statements are based on current
expectations and are subject to uncertainties and changes in
condition, significance, value and effect as well as other risks
detailed in documents filed with the Securities and Exchange
Commission, including our most recent reports on Form 10-Q and
current reports on Form 8-K that we may file from time to time.
Marin Software assumes no obligation to and does not currently
intend to update any such forward-looking statements after the date
of this release.
About Marin Software: Marin Software
provides a leading Revenue Acquisition Management platform used by
advertisers and agencies to manage more than $5 billion in
annualized ad spend. Offering an integrated platform for search,
display, social, and mobile marketing, Marin helps advertisers and
brands improve financial performance, save time, and make better
decisions. Headquartered in San Francisco, with offices worldwide,
Marin's technology powers marketing campaigns in more than 160
countries. For more information about Marin's products, please
visit: http://www.marinsoftware.com/solutions/overview.
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Media Contact: Greg Kunkel Corporate Communications Marin
Software 415-857-7663 press@marinsoftware.com
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