Movella Announces Commitment to Support Independent Creators Impacted by Entertainment Strikes
October 12 2023 - 8:02AM
Business Wire
Company launches Indie Starter and Indie Pro
Bundles to bring studio-grade motion capture to independent
creators
Movella Holdings Inc. (NASDAQ: MVLA) (“Movella”), a leading
full-stack provider of sensors, software, and analytics that enable
the digitization of movement, today announced its commitment to
support independent creators and small studios in the animation,
VFX, and game development fields. As part of the program, the
company is offering two new bundles – the Indie Starter Bundle and
Indie Pro Bundle – which include six months of free access to
Movella’s studio-grade Animate Pro software.
Movella’s offerings, powered by its Xsens technology, come when
frustration with worker pay is at an all-time high – resulting in a
$6B blow to the economy. The ripple effect goes beyond actors and
writers, impacting animators, VFX artists, and video game
developers, many of whom are going independent to avoid large,
layoff-ridden companies. This major shift “could change
entertainment and further blur the lines between traditional and
digital fame” (Washington Post) at a time when the creator economy
market is expected to double in size to half a trillion dollars
over the next five years (Goldman Sachs Research).
“Today’s entertainment landscape is rapidly evolving with the
independent creator economy gaining prominence as studios
increasingly turn to independent creators including influencers to
fill content gaps,” said Dale Pistilli, Vice President of
Marketing, Movella. “The Indie Program is designed to empower
people who want to become independent, proving that they don’t need
massive budgets to afford high-quality tools. We’re honored to
empower this vital community that helps drive the economy forward
and creates the entertainment that sparks joy in so many of
us.”
Xsens technology offers an optimized workflow, reduced
post-production hours, and impeccable motion capture data in any
environment. It stands out due to its magnetic immunity,
plug-and-play setup, exceptional data quality, and streamlined
workflow. Xsens enables creators to capture dynamic motion in
various environments without the need for extensive calibration or
extensive post-production cleanup.
The Indie Starter Bundle: for budding creators and smaller
shops
The Indie Starter Bundle gives creators a cost-effective entry
point into high-performance motion capture technology. It includes
the Awinda Starter Kit, featuring 17 wireless sensors for
flexibility and quick setup capabilities, and local export and HD
reprocessing with a six-month complimentary subscription to Xsens
Animate Pro software, a value of more than $5,000 and 50% savings
on software for the following two years.
The Indie Pro Bundle: for more dynamic motion
requirements
The Indie Pro bundle features the industry-tested Xsens Link
motion capture suit and a six-month free subscription to Xsens
Animate Pro software, a value of more than $5,000, and 50% savings
on software for the following two years.
Professional Grade Finger Tracking with StretchSense MoCap
Studio Gloves
As part of the Indie Program launch, Movella has collaborated
with StretchSense to provide the MoCap Studio glove for Xsens with
a version of Hand Engine software that includes Unity, Unreal
Engine, and Movella’s MVN software integrations. The offer gives
independent creators access to high-precision finger tracking along
with the Bundles which can be purchased at a special price of
$1,495 on the StretchSense website using the code XsensIndie2023
during checkout.
For additional information regarding the Indie Starter and Indie
Pro bundles, please visit
https://www.movella.com/applications/entertainment/motion-capture-for-indies.
About Movella Holdings Inc.
Movella is a leading full-stack provider of sensors, software,
and analytics that enable the digitization of movement. Movella
serves the entertainment, health & sports, and automation &
mobility markets. Our innovations enable customers to capitalize on
the value of movement by transforming data into meaningful and
actionable insights. Partnering with leading global brands such as
Electronic Arts, EPIC Games, 20th Century Studios, Netflix, Toyota,
Siemens, and more than 500 sports organizations, Movella is
creating extraordinary outcomes that move humanity forward. To
learn more, please visit www.movella.com.
*To qualify, companies must net less than $500,000USD in annual
revenue
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version on businesswire.com: https://www.businesswire.com/news/home/20231012235456/en/
Amanda Taggart for Movella amandataggartPR@gmail.com
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