Oatly Sets Sail with Virgin Voyages, Marking Its First Cruise Line Distribution Deal
March 25 2024 - 7:30AM
Oatly Group AB (Nasdaq: OTLY)(“Oatly” or the “Company”), the
world’s original and largest oatmilk company, today announced a new
distribution arrangement with Virgin Voyages, the travel brand
known for delivering epic vacations and a boutique hotel-like
experience at sea. Now available within all cafes across the Virgin
Voyages fleet, Oatly Barista Edition serves as the travel brand’s
official oatmilk of choice for all guests aboard, also referred to
as Sailors.
Able to serve more than 2,700 guests per trip to destinations
across the Caribbean, Europe, Transatlantic and more, Virgin
Voyages is known not only for its one-of-a-kind onboard
experiences, but also for its emphasis on a stellar food and
beverage offering for its guests. Talented baristas onboard can now
pour delicious coffee and espresso creations featuring Oatly
Barista Edition alongside the Virgin Voyages roaster of choice,
Intelligentsia direct-trade coffee.
“With our mission to provide a more sustainable alternative to
cow’s milk during more occasions, expanding Oatly’s presence to now
reach people as they experience the world’s oceans is incredibly
exciting for us,” said Helge Weitz, President, North America at
Oatly. “It’s important to us that we keep showing up in places
where people are experiencing everyday life, and vacation is no
exception. We’re happy that travelers onboard Virgin Voyages ships
now have a delicious oatmilk option at their fingertips, making the
switch from cow’s milk that much easier.”
With a formulation specially designed to foam easily and not
separate in hot or cold beverages, Oatly Barista Edition makes
coffee and tea drinks shine. This oatmilk is a delicious complement
to any coffee or tea beverage, without any sacrifice on taste or
performance. Furthermore, according to a recent study, Oatly
Barista Edition sold in the U.S. has a 46% lower climate impact
than comparable cow’s milk1.
For more information about Oatly products, visit oatly.com, and
to learn more about the Virgin Voyages experience, visit
virginvoyages.com.
About OatlyWe are the world’s original and
largest oat drink company. For over 30 years, we have exclusively
focused on developing expertise around oats: a global power crop
with inherent properties suited for sustainability and human
health. Our commitment to oats has resulted in core technical
advancements that enabled us to unlock the breadth of the dairy
portfolio, including alternatives to milks, ice cream, yogurt,
cooking creams, spreads and on-the-go drinks. Headquartered in
Malmö, Sweden, the Oatly brand is available in more than 20
countries globally.
About Virgin VoyagesPromising to Create an Epic
Sea Change for All, Virgin Voyages is the award-winning,
exclusively adult cruise line founded by Sir Richard Branson.
Delivering unforgettable, relaxing vacations at sea, Virgin Voyages
launched at the end of 2021. Inspired by superyacht design, its
fleet of Lady Ships exemplify an elevated, boutique hotel at sea
with contemporary spaces that strike the perfect balance of
nautical chic and glamour. Currently departing from the sun-soaked
cities of Miami, San Juan, Barcelona and Athens the fleet offers
more than 60 unique itineraries, sailing to 100 incredible ports of
call. On-board, 20+ eateries feature culinary experiences from
Michelin-star chefs, stylish workout spaces and group fitness
classes are offered daily, and a festival-like line-up of intimate
and larger-than-life shows are on the agenda. Paired with modern,
tech-savvy cabins, designer suites fit for a rockstar and a
mermaid-inspired spa and thermal suite, the brand is taking the
industry by storm. In 2023, Virgin Voyages won Travel + Leisure’s
highly coveted World’s Best Award for the best mega-ship ocean
cruise line and swept the Cruise Critic Cruisers’ Choice Awards -
the first time a brand has won in all five categories.
Forward Looking StatementsThis press release
contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. Any express or
implied statements contained in this press release that are not
statements of historical fact may be deemed to be forward-looking
statements, including, without limitation, the distribution
arrangement with Virgin Voyages, as well as statements that include
the words “expect,” “intend,” “plan,” “believe,” “project,”
“forecast,” “estimate,” “may,” “should,” “anticipate,” “will,”
“aim,” “potential,” “continue,” “is/are likely to” and similar
statements of a future or forward-looking nature. Forward-looking
statements are neither promises nor guarantees, but involve known
and unknown risks and uncertainties that could cause actual results
to differ materially from those projected, including, without
limitation: general economic conditions including high inflationary
cost pressures; our history of losses and inability to achieve or
sustain profitability; the impact of the COVID-19 pandemic,
including the spread of variants of the virus, on our business and
the international economy; a cybersecurity incident or other
technology disruptions; changing consumer preferences and our
ability to adapt to new or changing preferences; and the other
important factors discussed under the caption “Risk Factors” in
Oatly’s Annual Report on Form 20-F for the year ended December 31,
2023 filed with the SEC on March 22, 2024 and other filings with
the SEC as such factors may be updated from time to time. Any
forward-looking statements contained in this press release speak
only as of the date hereof and accordingly undue reliance should
not be placed on such statements. Oatly disclaims any obligation or
undertaking to update or revise any forward-looking statements
contained in this press release, whether as a result of new
information, future events or otherwise, other than to the extent
required by applicable law.
1 Derived from: Blonk Consultants (2022), LCA of Oatly Barista,
and comparison with cow's milk. Gouda, the Netherlands. Stages
include raw material to the point of sale and packaging waste
management for average L produced in Ogden, UT and sold in the US.
Findings are subject to assumptions, limitations, conclusions, and
critical review statements.
Contact
Oatly Group AB
+1 866-704-0391
investors@oatly.com
oatly@finnpartners.com
Oatly Group AB (NASDAQ:OTLY)
Historical Stock Chart
From Jan 2025 to Feb 2025
Oatly Group AB (NASDAQ:OTLY)
Historical Stock Chart
From Feb 2024 to Feb 2025