HERZLIYA, Israel, May 20, 2022
/PRNewswire/ -- World Series of Poker®1 (WSOP®), a
Playtika® studio and the world's no. 1 free-to-play poker
app2, is finally unveiling the names of the 14
influencers who will be part of its trailblazing #RoadToTheTable
campaign.
Fans have eagerly been awaiting the identities of the
influencers who will be competing against each other virtually
throughout 2022. Their combined 28m
followers will be taken on the journey with them, leading up to a
final battle of the wits where they will meet in person to see who
can secure the coveted WSOP® crown.
The 14 influencers battling to becoming a WSOP® legend are:
- Adam LZ, fun car video producer
- Billy Mann, comedian and
adventurer, challenge themed content creator
- Collete Davis, automotive themed
video creator
- Erik Conover, YouTuber focusing
on life in NYC, luxury homes
- Jay Mendoza, a Latinx social
media personality
- Jiedel, lifestyle/ sports content producer, part of 2hype house
and 100 thieves
- Kenny Chao, sports/ fitness
guru
- Lauren Fitzmaurice &
Stephania Ergemlidze, basketball
content creator
- Malena Tudi, a talented Twitch
streamer
- Matthew Meagher, NFL/ madden
enthusiast
- Nick Antonyan, an exciting
comedic talent
- Nick Palom, who runs the Twitch stream 'Nmplol'
- Zack TTG, 2hype house, sports content creator in basketball and
NBA
As the world's most downloaded free-to-play poker game, the
WSOP® app is on a mission to make the game of poker
accessible and enjoyable by wider demographic groups, and it has
picked the competitors carefully to hit a diverse set of
audiences.
Let the journey begin!
All the influencers taking part in the #RoadToTheTable challenge
have now been sent a mystery box, containing a built-in video
message welcoming them to the tournament as well as top quality
poker chips and card decks that they will be using to improve their
poker skills over the coming months.
ZackTTG, who started his sports-themed YouTube channel in 2015
and has since received more than 103.8 million cumulative views,
took to Instagram to show his reaction to opening the mystery
box:
"I've been playing poker a lot recently, and since I'm new to
the game my homies over at World Series of Poker® sent me over this
kit to help me become a better player," he told his
372k followers before going on to
explore the kit.
After just returning from the undisputed home of poker,
Las Vegas, basketball content
creator Lauren Fitzmaurice also
revealed her participation in the competition to her followers on
TikTok, telling them that anyone can play poker and inviting them
to follow her on her journey to becoming a poker legend.
Commenting on the campaign, General Manager of the official
WSOP® app Guy Ceder
said, "We are thrilled to finally announce the identities
of the influencers taking part in our #RoadToTheTable campaign. We
hope that everyone involved will enjoy playing poker as much as we
do, and that the influencers' journey towards becoming legendary
poker players will inspire their audiences to explore the game too,
both virtually and with real-life decks and chips! Poker is a
classic game loved by people around the world, and by sharing their
excitement about the game the participants in #RoadToTheTable will
open many people's eyes to this. We wish them all the
best"!
World Series of Poker® can be downloaded for free on
Apple Store and Google Play.
About World Series of Poker®
WSOP® is the official free to play app of the World Series of
Poker®, and the world's most downloaded free poker game. Home to
millions of poker players across tablets and mobile, the game
features countless exciting game modes, tournaments and special
events while rewarding its best players with authentic virtual
WSOP® prizes and poker-player trophies and glory.
About Playtika®
Playtika® Holding Corp (NASDAQ: PLTK) is a mobile gaming
entertainment and technology market leader with a portfolio of
multiple game titles. Founded in 2010, Playtika® was among the
first to offer free-to-play social games on social networks and,
shortly after, on mobile platforms. Headquartered in Herzliya,
Israel, and guided by a mission to
entertain the world through infinite ways to play, Playtika® has
offices worldwide and employs over 4,000 employees.
[1] WSOP® and World Series of Poker® are both registered
trademarks owned and licensed by Caesars Interactive Entertainment
LLC
[2] According to Data.ai, World Series of Poker® was the
world's most popular free-to-play Poker (Casino) game by worldwide
downloads from Jan - Dec 2021 across
iOS and Google Play.
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SOURCE Playtika