Xiaomi Blackshark Gaming Smartphone Incorporates Pixelworks Video Display Processing Technology
April 13 2018 - 7:00AM
Pixelworks, Inc. (NASDAQ:PXLW), a leading provider of power
efficient visual processing solutions, today announced that Xiaomi
Blackshark’s flagship and first-ever gaming smartphone incorporates
Pixelworks video and display processing technology. Driven by
Pixelworks third generation Iris chipset, the Blackshark achieves
video and display benchmarks that exceed many of today’s highest
performing smartphones. Together, Pixelworks and Xiaomi Blackshark
are setting new display performance standards in the rapidly
emerging gaming smartphone category.
Powered by Qualcomm’s SnapDragon 845
applications processor, the newly launched Blackshark smartphone is
optimized for game play and has an elegant 1920x1080 display.
Coupled with its wide color gamut and high frame rate LCD display,
the Blackshark allows smartphone gaming enthusiasts to experience
the same performance as is available on UHD TVs. Many of these
prominent capabilities are enabled and enhanced by harnessing
Pixelworks advanced video processing technology, including:
- True Clarity™ for bringing smooth, blur-free motion to videos
and gaming
- True Color™ for providing up to 1 billion accurate, yet vibrant
colors
- In-line color calibration to achieve a color accuracy where it
is impossible to notice differences in actual color vs. displayed
color
- A comprehensive tone-mapping pipeline to render HDR10 videos
true to the creator’s intent
- Sophisticated contrast management and sharpness to provide more
realistic game play
“We all witnessed the performance wars that
pushed console and desktop gaming to unprecedented levels,” said
Peter Wu, CEO at Xiaomi Blackshark. “Now that smartphones are
taking center stage, mobile gamers expect the same level of
performance and enjoyment they’ve historically only experienced on
larger devices. With Pixelworks Iris chipset, Blackshark is the
first to offer this type of superior user experience on a
smartphone.”
Todd DeBonis, president and CEO at Pixelworks
added, “Xiaomi-backed Blackshark has released a truly innovative
phone that leverages Pixelworks Iris technology to offer users
cinematic quality video, true to life color accuracy and bring
mobile gaming to a compelling new level. We are excited to have
worked closely with Blackshark to enable many of the advanced video
capabilities featured on their flagship smartphone.”
At the nexus of technology and imaging quality,
Pixelworks two decades of innovation has resulted in a solid IP
portfolio of over 535 issued and pending patents and a strong
leadership position in the visual display and digital image
processing arena. Validated by leading content creators and service
providers, the Company’s HDR technology is capable of 1M:1 contrast
ratio with 10x improvement in color accuracy and also auto-adaptive
to ambient light. Pixelworks MEMC (motion estimation, motion
compensation) processing technology enables streaming video up to
60fps (frames per second), eliminating unintended judder and blur.
Additionally, Pixelworks market leading color management, display
calibration and advanced scaling maintain the fidelity of the image
presented on the display, providing the highest picture quality
regardless of the viewing conditions.
Xiaomi Blackshark unveiled its gaming smartphone
at a launch event in Beijing, China on April 13, 2018. The flagship
phone is expected to initially be available for purchase in China
and begin shipping on April 20th.
About BlacksharkBlackshark, having obtained
investments from Xiaomi, is a high-tech company specializing in the
design, development, production and sales of leading-edged gaming
smartphones, e-sports smartphones and accessories. The company is
devoted to providing a superior experience for gaming enthusiasts.
Blackshark, Born for Gaming, aims to push the mobile ecosystem to
the limits of innovation to be a very popular and world-class brand
for game players. The company is located in Beijing, Shanghai,
Shenzhen. For more information, please visit the company’s web site
at http://www.blackshark.com
About PixelworksPixelworks creates, develops
and markets high efficiency visual display processing and advanced
video delivery solutions for the highest quality display and
streaming applications. The Company enables worldwide manufacturers
to provide leading edge consumer electronics and professional
displays, as well as video delivery and streaming solutions. The
Company is headquartered in San Jose, CA. For more information,
please visit the Company’s web site at www.pixelworks.com
Note: Pixelworks and the Pixelworks logo are registered
trademarks of Pixelworks, Inc. All other trademarks are the
property of their respective owners.
Investor ContactShelton GroupBrett Perry, Vice
PresidentP: +1-214-272-0070E: bperry@sheltongroup.com
Company ContactPixelworks, Inc.E: info@pixelworks.com
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