FOSTER CITY, Calif.,
Oct. 27, 2020 /PRNewswire/
-- Modernize.com, a leader in the home improvement and home
services industry, announces the results of a recent survey
assessing homeowner plans for renovation projects this winter. The
survey, conducted during September and October, collected
information on holiday travel and home improvement plans, as well
as budgets and financing, during the COVID-19 pandemic.
"We see that interest in home improvement projects appears
higher than usual heading into this winter," observes Cassie Morien, homeowner insights analyst for
Modernize. "With limited travel planned amidst the pandemic,
homeowners appear to be shifting funds away from plane tickets and
hotels and instead envision renovating their properties to make
them more comfortable and energy-efficient."
Important homeowner survey findings
Modernize's
report, available in a downloadable eBook, reflects information
from more than 5,000 consumers. Results show the following holiday
and winter season plans:
- 76% of homeowners will not travel this holiday season
- 28% will conduct exterior home improvement projects
- 48% of survey respondents expect to spend between $1,000 and $10,000
- 11% of homeowners budget more than $10,000
- 39% of respondents are prepared to pay with cash
- Of those seeking financing, 96% will try to borrow 50% or more
of expected project costs
Modernize makes the following resources available to help
contractors during the off-season:
Webinar
Modernize will offer a free webinar,
Thursday, October 29, at 1 p.m. CST to discuss the latest Modernize
homeowner survey findings and their implications for contractors
this winter. The webinar will be hosted by Jamie Smith, director of client acquisition
services, along with home improvement expert, Gregg Hicks, vice president at Modernize.
Registration is available:
https://modernize.com/contractor-resources/56256/weathering-the-off-season-live-webinar
A copy of the webinar materials will be available for download
on the Modernize website.
e-Book
Homeowner survey data is summarized in an
e-book entitled "Weathering the Off-Season." This e-book covers
COVID-19's impact on homeowners, holiday spending plans related to
home renovations, marketing during the off-season, remarketing to
cold leads and staying safe while working indoors this winter.
Morien is available to elaborate on homeowner survey findings
and highlight how the webinar and e-book can benefit
contractors.
About Modernize
For more than 15 years, Modernize has
been a leader in the home improvement and services industry,
connecting homeowners with contractors and other home services
professionals. Modernize operates in more than 15 high-value,
high-consideration home segments, including new and replacement
windows, solar installation, roofing, heating and air conditioning,
siding, bathrooms and kitchens, new and replacement gutters, home
security, and others. The business brings a network of more than
1,000 contractors and professionals across all segments, offering
broad geographical coverage and choice for homeowners.
Modernize is owned and operated by QuinStreet, Inc.
(Nasdaq: QNST), a pioneer in delivering online marketplace
solutions to match searchers with brands in digital media.
QuinStreet is committed to providing consumers and businesses with
the information and tools they need to research, find and select
the products and brands that meet their needs.
Company Contact:
Jacqueline
Leppla
Senior Director of Public Relations
QuinStreet, Inc.
Direct +1 775 321 3608
Email jleppla@quinstreet.com
LinkedIn
Twitter: https://twitter.com/ModernizePros
Facebook: https://www.facebook.com/modernizepros
Media Contact:
Julie
Solomon
SSPR
Office 267-589-916
Mobile 610-764-1534
mwolfe@sspr.com
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SOURCE Modernize.com