Rentrak Reports New Weekly Engagement Metric
September 28 2009 - 6:00AM
PR Newswire (US)
-New 'Stickiness' Index Measures Viewer Involvement- PORTLAND,
Ore., Sept. 28 /PRNewswire-FirstCall/ -- Rentrak Corporation
(NASDAQ:RENT), a leader in multi-screen media measurement serving
the entertainment and advertising industries, released the first
two-weeks of data from the company's new "Stickiness" Index which
will be released each Thursday. The "Stickiness" Index will
illuminate which programs have a higher proportion of time spent
viewing or are the most "sticky" measuring the viewers that are
more likely to stay in front of the screen. Each week, a chart will
list the top-25 "stickiest" 30-minute, 60-minute and 120-minute
programs based on information derived from Rentrak's partnership
with growing AT&T's u-Verse including anonymous viewing
information from more than 3.8 million televisions. The
"Stickiness" Index is based on the average percentage of the
program viewed, divided by the average percentage viewed for all
series of that duration during Monday-Sunday primetime (8pm-11pm)
program series roll up air times. Programs with the most engaged
viewers will have higher "stickiness" indexes. Insights gathered
from data collected during the week of September 7 through
September 13, 2009, showed President Obama's Address to a Joint
Session of Congress was one of "stickiest" programs across multiple
networks. While Fox News Channel did not deliver the highest rating
for the address, viewers watching on Fox News were more likely to
view the address in its entirety. "The correlation of
ratings-to-engagement is an integral component in determining how
"tuned in" viewers are when they are watching their favorite
programs," said Bruce Goerlich, Chief Research Officer, at Rentrak.
"Rentrak's large data sets allow for granular and consistent
analysis of hundreds of networks, and the Stickiness Index shows
the level of program engagement." [Stickiness Index charts follow]
Week of 09/07/2009 - 09/13/2009: AT&T "Stickiness" Rating # of
"Stickiness" Rank Rank Programs Network Telecasts Index ----------
------- -------- ------- --------- ----- 1 41 True Blood HBO 1 164
- -- ---------- --- - --- 2 77 Army Wives LIFE 1 158 - --
---------- ---- - --- 3 97 Manana es UNIV-B 5 155 para siempre - --
------------- ------ - --- 4 128 My Nanny's Secret LMN 1 155 - ---
----------------- --- - --- 5 22 President Obama's FNC 1 153
Address to a Joint Session of Congress - -- --------------------
--- - --- 6 196 Citizen Jane HALL 2 152 - --- ------------ ---- -
--- 7 63 President Obama's CNN 1 151 Address to a Joint Session of
Congress - -- ----------------- --- - --- 8 36 HGTV Design Star
HGTV 1 146 - -- ---------------- ---- - --- 9 4 President Obama's
ABC 1 141 Address to a Joint Session of Congress - -
-------------------- --- - --- 10 153 En nombre del amor UNIV-B 5
139 -- --- ------------------ ------ - --- 11 84 Psych USA 1 139 --
-- ----- --- - --- 12 58 Monk USA 1 138 -- -- ---- --- - --- 13 2
President Obama's NBC 1 136 Address to a Joint Session of Congress
-- - -------------------- --- - --- 14 67 Hotel Ground Zero HST 1
136 -- -- ----------------- --- - --- 15 82 SportsCenter ESPN2 1
135 -- -- ------------ ----- - --- 16 150 The Secret Life ABCFAM 2
135 of the American Teenager -- --- ---------------- ------ - ---
17 175 Ghost Hunters SYFY 2 133 -- --- ------------- ---- - --- 18
169 Destination Truth SYFY 1 132 -- --- ----------------- ---- -
--- 19 254 Mad Men AMC 1 132 -- --- ------- --- - --- 20 3
America's Got Talent NBC 1 132 -- - -------------------- --- - ---
21 151 Abducted LMN 1 132 -- --- -------- --- - --- 22 197
Lightning Strikes SYFY 1 131 -- --- ----------------- ---- - --- 23
98 Drop Dead Diva LIFE 1 131 -- -- -------------- ---- - --- 24 60
Tyler Perry's TBS 2 131 Meet the Browns -- -- ---------------- ---
- --- 25 80 Ben 10: Alien Force Vengeance of Vilgax TOON 1 130 --
-- -------------------- ---- - --- Week of 09/14/2009 - 09/20/2009:
AT&T "Stickiness" Rating # of "Stickiness" Rank Rank Programs
Network Telecasts Index ----------- -------- -------- -------
--------- ----- 1 96 Manana es para UNIV-B 5 162 siempre - --
-------------- ------ - --- 2 163 Georgia O'Keeffe LIFE 1 152 - ---
---------------- ---- - --- 3 4 America's Got Talent NBC 2 147 - -
-------------------- --- - --- 3 248 For the Love HALL 1 144 of
Grace - --- ------------ ---- - --- 5 159 En nombre del amor UNIV-B
5 141 - --- ------------------ ------ - --- 6 82 Psych USA 1 141 -
-- ----- --- - --- 7 58 Monk USA 1 140 - -- ---- --- - --- 8 13
Bones FOX 1 139 - -- ----- --- - --- 9 8 The Biggest Loser 8: NBC 1
138 Second Chances - - ------------------- --- - --- 10 84 UFC
Fight Night Live SPKE 1 138 -- -- -------------------- ---- - ---
11 10 Dateline NBC NBC 1 137 -- -- ------------ --- - --- 12 21 Big
Brother 11 CBS 1 136 -- -- -------------- --- - --- 13 165 Ghost
Hunters SYFY 2 136 -- --- ------------- ---- - --- 14 155 Karla LMN
1 136 -- --- ----- --- - --- 15 179 The Ultimate Fighter SPKE 3 136
-- --- -------------------- ---- - --- 16 263 Viva el sueno! UNIV-B
1 136 -- --- -------------- ------ - --- 17 63 Sons of Anarchy FX 1
134 -- -- --------------- -- - --- 18 9 Survivor: Samoa CBS 1 134
-- - --------------- --- - --- 19 168 Destination Truth SYFY 1 132
-- --- ----------------- ---- - --- 20 255 Living with the LMN 1
131 Enemy -- --- --------------- --- - --- 21 103 WWE Smackdown!
MyNet 1 130 -- --- -------------- ----- - --- 22 107 The
Backyardigans NOG 7 130 -- --- ----------------- --- - --- 23 200
Forbidden Secrets LMN 1 130 -- --- ----------------- --- - --- 24
174 Criminal Minds A&E 6 130 -- --- -------------- --- - --- 25
64 WWE Monday Night Raw USA 1 129 -- -- -------------------- --- -
--- The "Stickiness" Index is the average percentage of the program
viewed, divided by the average percentage viewed for all programs
of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Sunday
primetime (8pm-11pm) programs, series roll up air times. Based on
AT&T u-Verse data. Excludes local programming. About TV
Essentials Rentrak's TV Essentials is a comprehensive suite of
research tools that enable customers to analyze anonymous audience
viewing of programming and advertising across VOD, DVR, interactive
and linear television. Utilizing proprietary technology to process
massive amounts of click-stream data, the TV Essentials system is
able to aggregate and report second-by-second information from
millions of digital set-top boxes. The system can isolate
individual market, network, series, or telecast performance,
administer national and local estimates, and provide an evaluation
of influencing factors such as psychographics and demographics.
About Rentrak Corporation Rentrak Corporation is an
industry-advancing media measurement and research company, serving
the most recognizable names in the entertainment industry. Reaching
across numerous platforms including box office, home entertainment,
on-demand and linear television, broadband and mobile, Rentrak
provides unique and actionable insight for our clients and
partners. From the introduction of our revolutionary
Pay-Per-Transaction® distribution and revenue-sharing system, which
equipped Rentrak with the intelligence and ability to deal with
large, complex data streams, to the company's exclusive
Essentials(TM) suite of services, Rentrak has redefined digital
audience measurement. Rentrak is headquartered in Portland, Oregon,
with additional offices in Los Angeles, New York City and Miami/
Ft. Lauderdale. For more information on any of Rentrak's services,
please visit http://www.rentrak.com/. Contacts: Rogers & Cowan
for Rentrak Corporation Sallie Olmsted (310) 854-8124 Amanda Bartz
(310) 854-8151 DATASOURCE: Rentrak Corporation CONTACT: Sallie
Olmsted, +1-310-854-8124, , or Amanda Bartz, +1-310-854-8151, ,
both of Rogers & Cowan, for Rentrak Corporation Web Site:
http://www.rentrak.com/
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