WealthTV Honors Rentrak With the 'Supplier of the Year' Award
January 07 2010 - 5:00AM
PR Newswire (US)
Rentrak's TV Essentials Service Provides WealthTV with Viewer
Consumption Data for Enhancing Its Programming Lineup. SAN DIEGO,
Jan. 7 /PRNewswire/ -- WealthTV, the premier luxury lifestyle and
entertainment network in digital and high definition, today
announced that Rentrak Corporation (NASDAQ:RENT), will receive its
"Supplier of the Year" award for the company's TV Essentials
service and support. WealthTV recognizes a single supplier with its
prestigious "Supplier of the Year" award acknowledging the vendors
positive impact on WealthTV's business. Rentrak's TV Essentials
television measurement system has been providing WealthTV with
detailed second-by-second viewing habit information from millions
of television set top boxes across the country since June of 2009.
The in-depth data allows WealthTV to clearly understand television
viewers' programming preferences on the network and gives the
consumer a voice in WealthTV's programming decisions. WealthTV was
one of the first national cable programmers to utilize the Rentrak
TV Essentials platform, which has allowed WealthTV to achieve
substantial gains in both its viewership hours and overall network
ranking. "Rentrak's TV Essentials provides the viewer with a voice
in determining what airs on WealthTV," stated Charles Herring,
president of WealthTV. "With meaningful quantitative feedback
offered by Rentrak's TV Essentials, we can see exactly how the
viewer reacts to a show and can program according to their likes
and dislikes. We couldn't be happier with the results we've been
able to achieve in 2009 and can't thank Rentrak enough for
providing such meaningful in-depth analysis tools to us." "Rentrak
is honored to have been chosen by WealthTV as their Supplier of the
Year," said Cathy Hetzel, president of the Advanced Media and
Information division at Rentrak. "It is gratifying to see WealthTV
put the powerful analytic data from the TV Essentials service into
action in order to continue to provide its viewers with compelling
content." About WealthTV WealthTV is the premier lifestyle and
entertainment network --the destination for exclusive and original
programming, simultaneously transmitted in high definition and
standard definition. WealthTV delivers informative shows that
provide invaluable insights on what every American dreams of - from
travel secrets to fast cars, from better etiquette to better
investing, and much more. The network fills a television vacuum by
delivering intellectually stimulating, thought-provoking
entertainment and always-unbiased news from an insider's
perspective. For more information, please visit
http://www.wealthtv.com/. For more information, contact: Sarah
Nunez, WealthTV Phone: 858-270-6900 http://www.wealthtv.com/
DATASOURCE: WealthTV CONTACT: Sarah Nunez of WealthTV,
+1-858-270-6900, Web Site: http://www.wealthtv.com/
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