DVD Reaches 75% Share of Home Video Rental Market, Lions Gate Punishes the Competition
September 16 2004 - 5:47PM
PR Newswire (US)
DVD Reaches 75% Share of Home Video Rental Market, Lions Gate
Punishes the Competition PORTLAND, Ore., Sept. 16
/PRNewswire-FirstCall/ -- U.S. video rental spending for the
week-ending 9/12/04 tipped the DVD market share for the first time
to 75%, according to Rentrak's Home Video Essentials. Consumer
spending on DVD rentals reached $98.7 million on a volume of 31.7
million DVD units turned -- compared to $32.6 million on VHS.
Business intelligence from Home Video Essentials showed a (+) 20%
growth in the DVD share from the same week last year (week-ending
9/14/03). "With the installed base of DVD consoles/computer drives
at 76 million households,* coupled with DVD's exceptional picture,
and unbounded interest in home theatre -- this year-over-year
growth is of little surprise," said Brad Hackley, VP of Business
Development. Based on Marvel's comic book hero, The Punisher, the
John Travolta action film punished the competition -- staving off a
fierce slate of major opposition from the Tom Hanks-starrer The
Ladykillers, the Snoop Dogg-featured Soul Plane, and last week's
dramatic debut of Mel Gibson's The Passion. Artisan's The Punisher
debuted as the #1 DVD, the #1 VHS, the #1 video overall, the #1
Action video, and the #1 R-rated video for the week. Top 10 Renting
Videos (Combined DVD/VHS) for the Week Ending 9/12/04 This Last Wks
Wk Wk Title Studio Out 1 NEW The Punisher Artisan 1 2 NEW The
Ladykillers Walt Disney 1 3 NEW Soul Plane MGM 1 4 2 Twisted
Paramount 2 5 1 The Passion Of The Christ FOX 2 6 NEW Jersey Girl
Miramax 1 7 3 Taking Lives Warner 4 8 4 Girl Next Door FOX 3 9 5
Godsend Lions Gate 4 10 7 Hidalgo Touchstone 6 * Centris
Research/Santa Monica Top 10 rental charts are based on preliminary
data. Ranking are subject to change upon receipt of additional
data. Up-to-date information on video and videogame rentals are
available on Home Video Essentials. Home Video Essentials is a
product of Rentrak Corporation. For more information, contact:
Sallie Olmsted Rogers & Cowan 310-201-8824 DATASOURCE: Rentrak
Corporation CONTACT: Sallie Olmsted of Rogers & Cowan,
+1-310-201-8824, or , for Rentrak Corporation Web site:
http://www.rentrak.com/
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