TUPELO, Miss., Oct. 6, 2011 /PRNewswire/ -- Renasant Bank
(NASDAQ: RNST) today announced its official launch of the new
social media site www.getaroundms.com. The site showcases
local and regional events throughout Renasant's North Mississippi markets. Enhancing its
reputation as a strong community partner, Renasant sends
photographers to document various events throughout the region and
then posts the photos onto www.getaroundms.com. Event photos
can then be Tweeted, Facebooked, emailed, and sent out via most any
form of social media distribution. The photos are free to the
public and each one is watermarked with a Renasant logo for brand
recognition as it travels around different social media
channels.
"While social media sites have been in use for a while, we
decided to bring our social media marketing down to the local
grassroots level and showcase local people and events," said
Renasant Director of External Affairs, John
Oxford. "From children's soccer game nights to high
school football and local art events, Renasant's
www.getaroundms.com is covering local events and further endearing
our Greater
Service brand into
the fabric of our local communities." To make this new social media
platform have an even greater local presence, there are specific
sub-sites for Renasant's major North
Mississippi regions which are: www.getaroundnorthms.com
www.getaroundgoldentriangle.com, www.getaroundoxford.com and
www.getarounddesoto.com. All of these sites were made
possible by a partnership with local event social media pioneers
uHaps Media.
"The primary goal of this program is to 'embed' the Renasant
brand & services into the existing social lives &
activities of local consumers," said uHaps Media Chief Marketing
Officer and Founder Stepfan
Jefferies. "Brands, local in particular, can no longer
"hope" that consumers find their messages. Instead they must work
to "take their message" to the target consumer. In addition, by
creating branded, relevant content featuring the consumers
themselves, a perpetual, social engagement relationship can be
established between Renasant and its target consumer
demographic."
The site www.getaroundms.com is another addition to Renasant's
presence in the social media market as Renasant was recently ranked
by thefinancialbrand.com as the #166 bank out of all U.S. banks on
Twitter. Twitter users can follow Renasant at
http://twitter.com/renasant or @renasant and Facebook users can
follow the bank as Fans of Renasant.
Twitter followers of Renasant will receive timely "tweets" about
economic information, current happenings in Renasant's markets,
information such as press releases, employee happenings, bank
performance and financial reports -- as well as other
conversational communication.
Renasant Bank,
Renasant
Insurance, and
Renasant
Corporation:
Renasant Corporation, a 107-year-old financial institution
headquartered in Tupelo, MS, is
the parent of Renasant Bank and Renasant Insurance, and operates
over 75 banking and insurance offices within Mississippi, Tennessee, Alabama and Georgia. The company has assets of
approximately $4.3 billion.
Media Contact: John
Oxford
VP and
Director of
External Affairs
662-680-1219
Joxford@renasant.com
uHAPS Media:
Based in Lexington, KY, uHAPS
Media specializes exclusively on marketing to and interacting with
the elusive, Modern Consumer across the
United States. uHAPS combines Creative On & Off Premise
Event Strategies, Locally-Targeted Internet Media Platforms, Social
Media Marketing Programs and Text/Mobile Tools to combat the
resistance by this rapidly-evolving customer base to traditional
marketing channels. As consumers' media consumption habits
decentralize and migrate further away from standard TV, Radio,
Outdoor platforms, uHAPS keeps your brands in front of them,
wherever new technology & media make take them.
uHAPS was launched in 2008 and now works with over 95
Anheuser-Busch Wholesalers and corporate Field Agents across
the United States. In addition to
its work in the Beverage Vertical, uHAPS also works with companies
including NBC Universal, Ford, Smoothie King, Fantastic Sam's,
Rainforest Beverage and numerous Auto Dealerships across the
country.
Media Contact: Stepfan
Jefferies CMO
859-806-1810
spj@uhapsmedia.com
SOURCE Renasant Corporation