Rackspace Technology helps Awaze achieve record performance with AWS project
November 09 2021 - 8:00AM
Europe’s leading managed vacation rentals group, Awaze, says its
support from Rackspace Technology™ (NASDAQ: RXT), the end-to-end
multicloud technology services company, is already paying dividends
as it celebrates a record year and looks forward to further growth.
The self-catering giant, which offers 90,000
accommodation choices in 36 countries to more than six million
holidaymakers a year, has seen unprecedented surges in demand over
the last 12 months thanks to the rising popularity of domestic
breaks in the wake of the global pandemic.
Awaze has only been able to meet the huge
volumes of traffic to its Hoseasons and cottages.com websites at
points this year due to its transition to Amazon Web Services (AWS)
cloud from an on-premises environment.
James Baird, Technical Operations Director at
Awaze said: “Our partnership with Rackspace Technology has allowed
us to optimise our cloud footprint and make it elastic at every
layer and across every point of the customer and owner journey.
This means it seamlessly expands and contracts in line with
volatile patterns of demand, maintaining robustly consistent
response times and performance whilst also being highly
commercially optimised.”
Tightly aligning compute resources to demand as
part of the multi-million pound investment has led to a 30%
reduction in web session costs.
“Prior to this investment we had to maintain
compute resources at peak levels most of the time,” Baird added.
“We already had multi-dimensional cycles influencing patterns of
demand, including time of day and time of year, but the pandemic
completely disrupted these resulting in huge spikes and troughs.
Auto-scaling means we no longer have to waste resource to cope with
market volatility and can service demand in the most efficient,
cost-effective way possible whilst maintaining performance and
delivering a great experience for our guests and owners.”
The system’s operating effectiveness was given
one of its toughest tests on February 21st this year when web
traffic increased 400% in the minutes after UK Prime Minister Boris
Johnson’s route out of lockdown address to Parliament. Traffic
peaked at one booking and nearly 100 searches every second, with
the number of CPUs powering the company’s guest and owner portals
going from less than 100 to more than 1,200 in less than six
hours.
Simon Bennett, CTO, EMEA at Rackspace Technology, said: “Awaze
has been a valued customer for over 12 years and we’re proud to
have been part of its digital evolution. With auto-scaling and
flexibility being key components of public cloud environments,
Awaze can benefit from increased innovation and agility in support
of their own business objectives.”
Awaze is currently using Rackspace Technology’s
flexible and innovative elastic engineering service to migrate all
its remaining applications hosted in non-cloud data centres into
the AWS cloud. This will deliver unparalleled flexibility, near
limitless scalability and performance and enable the company to
continue its growth journey, both organically and through M&A
activity.
For more information about Awaze
visit www.awaze.com.
Rackspace Technology Rackspace Technology is a
leading end-to-end multi-cloud technology services company. We can
design, build and operate our customers’ cloud environments across
all major technology platforms, irrespective of technology stack or
deployment model. We partner with our customers at every stage of
their cloud journey, enabling them to modernize applications, build
new products and adopt innovative technologies.
Awaze Awaze is Europe’s leading managed
vacation rentals and holiday resorts business. Home to specialist
self-catering brands cottages.com, Hoseasons, James Villa
Holidays and Novasol, the company provides everyday amazing
holiday experiences to more than six million guests each year, with
90,000 places to stay across 36
countries. www.awaze.com
Media ContactDevika MistryEMEA Rackspace
Technology Corporate
CommunicationsDevika.mistry@rackspace.co.uk
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