Super League Marks One-Year Milestone of Crafting Bespoke In-Game and Social Content for MARVEL SNAP
October 31 2023 - 7:00AM
Super League (Nasdaq: SLE), a global leader in
delivering immersive experiences across the world’s largest
metaverse platforms, is thrilled to celebrate one year of a
fruitful partnership with
Nuverse, the video game
development and publishing subsidiary of
Bytedance. Together, they have been creating
monthly in-game and social media content for the hit mobile title
MARVEL SNAP.
Since its launch in November 2022, MARVEL SNAP
has garnered both critical acclaim and a dedicated fan following.
The game reached a remarkable milestone of over 12 million
downloads within its first month alone. Offering players the
extraordinary experience of summoning and deploying a roster of
over 1,000 cards, MARVEL SNAP features beloved heroes and villains
from the Marvel Universe. Recognizing the need for dynamic,
high-quality content to match its aggressive feature release
strategy, Nuverse entrusted Super League to captivate its target
audience.
As part of a year-long collaboration, Super
League has been instrumental in developing bespoke assets that
align with each season's unique style and tone for MARVEL SNAP.
This extends to their monthly developer diary videos, which defy
standard templates to offer something new and engaging for the
community. With a track record of generating over two billion views
annually, Super League stands as an unparalleled partner in
producing content that resonates with Nuverse's diverse and growing
audience.
“With MARVEL SNAP
serving as Nuverse's first US-based game launch, and as part of the
Marvel brand itself, expectations for this game are sky-high,” said
Rishi Moran, Head of Marketing and Brand for Nuverse. “We put all
of our resources into nailing the gameplay and we succeeded. With
the ravenous fans in the Marvel community, we knew that we also
needed the best for our in-game and social content. Super League
was an easy choice and has delivered amazing creative every step of
the way.”
“Our team loves MARVEL
SNAP!” said Matt Edelman, President and Chief Commercial Officer
for Super League. “We were already playing the beta version of the
game when the opportunity to work with the Nuverse team appeared,
so it’s been easy to pour our passion into every piece of content
we create. The Marvel brand and fanbase are the world’s best, and
we enjoy thriving under the pressure that such high expectations
bring.”
About Super LeagueSuper League
(Nasdaq: SLE) is a leading strategically-integrated publisher and
creator of games and experiences across the world’s largest
immersive digital platforms. From metaverse powerhouses such as
Roblox, Minecraft and Fortnite, to the most popular Web3
environments such as Sandbox and Decentraland, to bespoke worlds
built using the most advanced 3D creation tools, Super League’s
innovative solutions provide incomparable access to massive
audiences who gather in immersive digital spaces to socialize,
play, explore, collaborate, shop, learn and create. As a true
end-to-end activation partner for dozens of global brands, Super
League offers a complete range of development, distribution,
monetization and optimization capabilities designed to engage users
through dynamic, energized programs. As an originator of new
experiences fueled by a network of top developers, a comprehensive
set of proprietary creator tools and a future-forward team of
creative professionals, Super League accelerates IP and audience
success within the fastest growing sector of the media industry.
For more, go to superleague.com.
CONTACTFor Super LeagueGillian
Sheldongillian.sheldon@superleague.com
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