The Inventure Group Expands Popular Burger King(TM) Snack Chip Line
March 10 2010 - 8:22AM
PR Newswire (US)
PHOENIX, March 10 /PRNewswire-FirstCall/ -- Leading snack food
manufacturer, The Inventure Group , builds on the success of its
growing Burger King(TM) line of snack chips with the addition of
three new flavors, including Hot Fries, Cheese Fries and Hot &
Spicy Onion Rings. All three products are available in serving
sizes ranging from .75oz - 3.0-ounces, and carry a suggested retail
price between $.99 and $1.99. (Photo:
http://www.newscom.com/cgi-bin/prnh/20100310/DE67920 ) The new
Burger King(TM) flavors join the successful line of snacks that
includes Ketchup & Fries, Flame Broiled Chips, Original Onion
Rings and French Toast Sticks snacks. The entire ready-to-eat snack
line attempts to mirror the great-tasting menu items offered by the
leading quick serve restaurant brand. "Our Burger King(TM) snacks
are really taking off in part because we're able to play off the
BURGER KING ® brand's popular and well known menu," said Steve
Sklar, senior vice president of marketing for The Inventure Group,
Inc. "We're able to bring Inventure's snack innovation into the
equation and together we're creating snack foods that are way
outside the traditional 'chip' landscape, and consumers are
gravitating toward them in a big way." According to Nielsen data
from 2009, the entire "hot-flavored" category of foods was up 75
percent from the previous year with growth nearly three-times the
rate of the traditional snack category. The new Hot Fries and Hot
& Spicy Onion Rings flavors will add to this emerging trend.
The original Burger King(TM) Ketchup & Fries product was
launched in 2007. It quickly found acceptance from consumers and
retailers alike with distribution across the United States in
convenience, grocery, club store and vending channels. Today the
snack chips are currently sold in more than 30 countries, including
China, Singapore, Malaysia, Turkey and Scandinavia. The Burger
King(TM) product line marks the second successful restaurant
licensing agreement for The Inventure Group, with sales growing
steadily each year. The Company introduced the T.G.I.
Friday's ® line of ready-to-eat snack chips in 2000 which has
become a top-seller among vending and convenience food sales. The
Company will introduce a line of "at home smoothies" under the
Jamb(TM) brand to retailer freezers in March of this year. About
The Inventure Group, Inc. The Inventure Group is a marketer and
manufacturer of Intensely Different(TM) specialty brands in
indulgent and better-for-you food categories under a variety of
Company-owned or licensed brand names, including T.G.I.
Friday's ®, BURGER KING(TM), Jamba(TM)Rader Farms ®,
Boulder Canyon(TM) Natural Foods, Poore Brothers ®, Tato
Skins ® and Bob's Texas Style ®. All of Company's
products are manufactured in the United States at facilities in
Arizona, Indiana and Washington. For more information about The
Inventure Group please visit http://www.inventuregroup.net/. ABOUT
BURGER KING CORPORATION The BURGER KING ® system operates more
than 12,000 restaurants in all 50 states and in 73 countries and
U.S. territories worldwide. Approximately 90 percent of BURGER
KING ® restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in
business for decades. In 2008, Fortune magazine ranked Burger King
Corp. (BKC) among America's 1,000 largest corporations and in 2010,
Standard & Poor's included shares of Burger King Holdings, Inc.
in the S&P MidCap 400 index. BKC was recently recognized by
Interbrand on its top 100 "Best Global Brands" list and Ad Week has
named it one of the top three industry-changing advertisers within
the last three decades. To learn more about Burger King Corp.,
please visit the company's Web site at http://www.bk.com/.
DATASOURCE: The Inventure Group, Inc. CONTACT: Tara Powers or Matt
Jackson of Lambert, Edwards & Associates,+1-616-233-0500 Web
Site: http://www.inventuregroup.net/
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