PHOENIX, June 17 /PRNewswire-FirstCall/ -- Boulder Canyon™
Natural Foods, the fastest-growing natural kettle chip brand in
the United States*, continues to
build its better-for-you snack portfolio by expanding its
Totally Natural line of kettle-cooked potato chips this
month to add four new flavors, including 60% Reduced Sodium,
No Salt Added, 40% Reduced Fat and Olive Oil
varieties. Boulder Canyon is a brand of Inventure Foods,
Inc. (Nasdaq: SNAK).
The chips will appear in select grocery stores nationwide this
month and will be available in either five or nine-ounce bags with
a standard retail price of $2.49 -
$3.99 per package.
All Boulder Canyon snacks are 100% all-natural and cooked in
sunflower, safflower or olive oils that are low in saturated fat
and rich in essential fatty acids. The snacks feature only natural
seasonings and contain no artificial flavors, colors or
preservatives.
In addition, the new Totally Natural varieties feature
33-100% fewer milligrams (mg) of sodium than the average potato
chip without compromising the great taste and texture consumers
expect from
Boulder Canyon.
"From Boulder's perspective, the answer to today's consumer
interest in 'better for you' products isn't to develop a bland,
flavorless potato chip, but to create a new twist to an all-time
favorite," said Steve Sklar, senior
vice president of marketing for Boulder Canyon. "We took the same
innovative approach to our reduced-sodium products as we do for all
of our varieties. The result is a new line of snacks that is
delicious and satisfying, but simply better for you than
traditional varieties."
The Totally Natural 60% Reduced Sodium chips
feature a lower-sodium salt that allows Boulder Canyon to retain
the same great taste and crunchy decadence of its signature kettle
chips, while reducing sodium to a mere 70 mg per serving.
Totally Natural No Salt Added kettle chips contain
no added salt, flavorings or preservatives and feature just four
items on the ingredients panel, making it perhaps the most natural
snack chip on the market today. A rich, pure, potato flavor plays
the lead role in this chip that features zero mg of sodium per
serving.
The Totally Natural 40% Reduced Fat chips feature
40% less fat than the leading potato chip on the market, allowing
Boulder Canyon to retain its signature crunchy taste with
significantly less fat.
The Totally Natural Olive Oil chips are kettle
cooked in olive oil to feature a rich, nutty blend of olive and
potato flavors. These chips contain only 120 mg of sodium—33% less
than standard varieties of potato chips.
Boulder Canyon retail sales have grown 31% and outpaced the
natural potato chip category from 2007-2009, according to
SPINS™ Natural Channel Data.
Since its inception in 1994, Boulder Canyon Natural Foods has
challenged the potato chip paradigm with delicious, all-natural
kettle cooked chips in several varieties, including Malt Vinegar
& Sea Salt, Spinach & Artichoke, and its new Rice &
Adzuki Bean snack chip. Today, Boulder Canyon offers more than 20
unique snack products made with only the freshest all-natural
ingredients.
Boulder Canyon™ Natural Foods is a member of the
Inventure Foods (Nasdaq:SNAK) family of Intensely Different™
specialty brands. The Company's better-for-you and indulgent
food brands include licensed brands T.G.I.
Friday's®, BURGER KING® and Jamba®, as well as Inventure
Foods owned brands Boulder Canyon™ Natural Foods, Rader Farms®,
Poore Brothers®, Tato Skins® and Bob's Texas Style®.
* SpinScan® reporting of Boulder Canyon sales according to
A.C. Nielsen data for the 52 weeks
ending 12/27/09
SOURCE Inventure Foods