LAS VEGAS, Jan. 9, 2012 /PRNewswire/ -- Qualcomm MEMS
Technologies Inc., a wholly owned subsidiary of Qualcomm
Incorporated (NASDAQ: QCOM), and The Shanghai Nutshell Electronic
Co., Ltd, a subsidiary of Shanda Networking Co., Ltd, China's largest interactive digital content
provider, today announced the first e-reader featuring mirasol®
display technology, the Bambook Sunflower, to be commercially
available in China in the coming
weeks. With the Bambook Sunflower, Shanghai Nutshell introduces the
Chinese consumer to a new category of interactive e-reader that
delivers a touch display, vibrant color even in bright sunlight and
weeks of reading under typical usage. *
To view the multimedia assets associated with this release,
please click:
http://www.multivu.com/mnr/54102-qualcomm-shanghai-nutshell-mirasol-display-bambook-e-reader-china
"With the Bambook Sunflower e-Reader, Shanghai Nutshell and
Shanda have raised consumer expectations for digital reading, both
in terms of color content and an interactive user experience," said
Clarence Chui, senior vice president
and general manager of Qualcomm MEMS Technologies, Inc. "Our
mirasol display enriches users' experience of Shanda's content
without sacrificing battery life."
The Bambook e-reader includes access to Shanda's expansive
content distribution portfolio, which includes millions of books,
magazines and comics. Additionally, interactive content and social
features enable users to share favorite passages with friends or
send feedback to the authors.
"As a leading interactive entertainment media company, Shanghai
Nutshell has the experience to understand and satisfy the digital
content needs of Chinese consumers," said Tom Guo, chief executive officer of Shanghai
Nutshell. "The Bambook Sunflower e-reader with mirasol display
satisfies our customers' needs in ways no other device or display
technology can."
The Bambook e-reader features a 5.7" XGA format (1024 x 768
pixels) mirasol display (screen resolution of 223 ppi) and
Qualcomm's 1.0 GHz Snapdragon™ S2 processor. The Bambook custom
application interface sits atop an Android 2.3 base.
The Bambook e-reader will be available for pre-purchase and will
ship to customers in February 2012.
Customers may register to pre-order now at the Bambook Sunflower
registration site (http://bb.sdo.com/ploy/mirasol/home.aspx).
* Battery life varies depending on usage and ambient light.
Battery life based upon 30 minutes of daily reading time with Wi-Fi
off and integrated reading light set to 22 percent utilization.
About Shanda and Shanghai Nutshell
Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is a
leading interactive entertainment media company in China, offering a broad array of online
entertainment content on an integrated service platform to a large
and diverse user base. Shanda offers its high quality entertainment
content – from massively multi-player online role-playing games
(MMORPGs) and advanced casual games, to social network games,
e-sports, literature, film, television, music, and video – through
its subsidiaries and affiliates, including Shanda Games, Cloudary, Ku6 Media, and various
other online community and business units. By providing a
centralized platform, Shanda allows its users to interact with
thousands of other users while enjoying some of the best
entertainment content available in China today. A subsidiary company of Shanda
Group, Shanghai Nutshell is dedicated to providing a great,
interactive reading experience. Its inaugural e-Reader brand,
Bambook, has been awarded over 20 prizes since its launch.
About Qualcomm MEMS Technologies Inc.
Qualcomm MEMS Technologies Inc. has drawn on the same
color-producing process that makes a butterfly's wings shimmer to
develop the revolutionary mirasol display technology. The mirasol
display is the industry's first to use interferometric modulation
(IMOD); a micro-electro-mechanical systems-based technology capable
of creating color from ambient reflected light. Qualcomm's mirasol
displays are bi-stable, energy efficient, offer refresh rates to
support interactive content and are highly reflective, allowing for
superb viewing quality in a wide range of environmental conditions,
including bright sunlight. With applications in a variety of mobile
devices, mirasol displays support Qualcomm's overall strategy of
mobile innovation by enabling a compelling viewing experience with
significantly less power. For more information, visit the mirasol
displays website, our Blog or follow us on Facebook and
Twitter.
About Qualcomm
Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G
and next-generation mobile technologies. For more than 25 years,
Qualcomm ideas and inventions have driven the evolution of digital
communications, linking people everywhere more closely to
information, entertainment and each other. For more information,
visit Qualcomm's website, OnQ blog, Twitter and Facebook pages.
Qualcomm is a registered trademark of Qualcomm Incorporated.
mirasol is a registered trademark of Qualcomm MEMS Technologies,
Inc. Snapdragon is a trademark of Qualcomm Incorporated, registered
in the United States and other
countries. All other trademarks are the property of their
respective owners.
Qualcomm Contacts:
Tina Asmar, Corporate
Communications
Phone: 1-858-845-5959
Email: corpcomm@qualcomm.com
Cheryl K. Goodman, Qualcomm MEMS
Technologies Inc.
Phone: 1-858-525-5084
Email: qmtpr@qualcomm.com
Warren Kneeshaw, Investor
Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com
Shanghai Nutshell Contact:
Chen Da Nian, Shanghai Nutshell
Electronic Co., Ltd.
Phone: 86-021-60588688-850615
Email: liuting03@snda.com
SOURCE Qualcomm Incorporated; The Shanghai Nutshell Electronic
Co., Ltd
