NBA Development League Announces SonoSite as Presenting Partner of the 2011 NBA D-League All-Star Game in Los Angeles
February 03 2011 - 10:00AM
Business Wire
The NBA Development League (NBA D-League) and SonoSite, Inc.
(Nasdaq:SONO), today announced that the world leader and specialist
in bedside and point-of-care ultrasound technology will become the
presenting partner of the 2011 NBA D-League All-Star Game.
The fifth NBA D-League All-Star Game presented by SonoSite will
take place at the Los Angeles Convention Center on Saturday, Feb.
19, broadcast live on NBA TV at 2:00 p.m. PST. As the presenting
partner of the 2011 NBA D-League All-Star Game, SonoSite will have
prominent exposure throughout Center Court at the NBA All-Star Jam
Session presented by adidas. In addition, SonoSite will have
portable ultrasound devices and trained staff available on the
sidelines to treat players. SonoSite’s President and CEO, Kevin
Goodwin, will also present the MVP Award to the game’s most
valuable player during a postgame ceremony.
“The All-Star game is one of the most exciting games of the
season and we look forward to arming team physicians and trainers
with the power of courtside visualization,” said Kevin M. Goodwin,
SonoSite’s President and CEO. “Weighing less than ten pounds, our
ultrasound systems provide team trainers and physicians with the
unique ability to evaluate a player’s injury at the point-of-care.
Not only do players have the opportunity to get back in the game
faster, but visualization of the anatomy offers physicians the
reassurance that they accurately assessed and treated the injury.
We congratulate the NBA D-League in providing the highest level of
care to their players.”
“With 20 percent of NBA players on end-of-season rosters last
year boasting NBA D-League experience, our All-Star Game offers
fans unique access to players who are poised to make it to the next
level,” said NBA D-League President Dan Reed. “Our partnership with
SonoSite provides our team doctors and athletic trainers the option
to utilize its world-class technology, and we are excited to have
them become the presenting partner of our annual All-Star
Game.”
SonoSite joined the NBA D-League in October 2010 as part of a
comprehensive multiyear marketing partnership, which makes them the
preferred provider of ultrasound products to the NBA and the NBA
D-League. Through this relationship, the company has been working
with the NBA and NBA D-League’s team physicians and athletic
trainers to educate them about SonoSite’s unique diagnostic
ultrasound tools that are highly portable and can assist in
efficiently diagnosing, treating, and monitoring the rehabilitation
of professional athletes.
About SonoSite
SonoSite, Inc. (www.sonosite.com) is the innovator and world
leader in bedside and point-of-care ultrasound and an industry
leader in ultra high-frequency micro-ultrasound technology and
impedance cardiography equipment. Headquartered near Seattle, the
company is represented by ten subsidiaries and a global
distribution network in over 100 countries. SonoSite’s small,
lightweight systems are expanding the use of ultrasound across the
clinical spectrum by cost-effectively bringing high-performance
ultrasound to the point of patient care.
About NBA D-League
The NBA Development League, founded in 2001, is the NBA’s
official minor league whose teams have direct affiliations to NBA
franchises. For the 2010-11 season, the league will feature 16
teams – including the debut of the Texas Legends. A proven
developer of talent, 20 percent of players in the NBA at the
conclusion of the 2009-10 season boasted NBA D-League experience,
while the league continues to develop coaches, referees, and
front-office staff for the NBA and its teams. In fostering the
league’s connection to the community, its teams, players and staff
promote health and wellness, support local needs and interests, and
assist in educational development through NBA D-League Cares
programs. The NBA D-League also advances the game of basketball as
the research and development arm of the NBA. Throughout the
league’s 10th season, fans can watch all NBA D-League games on NBA
Futurecast, the free live Web-streaming initiative found at
nba.com/futurecast.
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