NEW
YORK and SINGAPORE,
June 12,
2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW),
the challenger network built to transform marketing, announced
today the additions of four independent agencies in Asia Pacific to its expanding Global Affiliate
Network.
These four new affiliate partnerships
strengthen Stagwell's reach in the fast-growing Asia Pacific region.
These four new affiliate partnerships strengthen Stagwell's
reach in the fast-growing Asia
Pacific region, adding additional full-service advertising
and design, digital experience, and affiliate marketing
capabilities to the network's suite of client
solutions.
A deeper look at the four new Asia
Pacific affiliates:
Agency is a Singapore-based
design firm specializing in combining design and strategy to create
impactful, future-oriented business solutions. These include
strategic and insight-driven design solutions, user experience and
impactful engagement, and change management and organisational
transformation. They have been the recipient of multiple local and
international accolades, including Fast Company's Best Design Asia
Pacific at the 2023 'Innovation by Design' awards. Agency's clients
include Banyan Tree, Meta, Sheares Healthcare, Singapore Press
Holdings and various Singapore
government agencies.
"Joining the Stagwell Global Affiliate Network is a thrilling
milestone for us. We are eager to collaborate within this family of
dynamic companies by adding strategic design as a critical tool for
creativity, to generate greater value for our clients and their
customers alike." – Lishan Soh, Co-Founder of Agency
- Arena Media – Dhaka,
Bangladesh
Arena Media is a dynamic advertising agency delivering
innovative, impactful solutions since 2009 across creative
services, media, and public relations. With diverse capabilities
that meet evolving client needs, Arena partners with local and
global brands such as Audi, British Council, Renaissance Hotels,
Emami, RSPL and YC.
"We are delighted to join Stagwell's prestigious global
network and look forward to fostering collaborations with people at
the forefront of challenging and transforming the art and science
of marketing. As Bangladesh is one
of the world's fastest-growing economies, we are poised to leverage
our local expertise and contribute our unique insights to enhance
data-driven, culturally-relevant marketing solutions that drive
business growth worldwide." – Mazharul H.
Chowdhury, Group Managing Director at Arena Media
Bangladesh
- Lodestar Marketing – Bangkok,
Thailand
Founded just three years ago, Lodestar Marketing continues to go
from strength to strength with their regional, yet local approach.
They are the leading Southeast Asia Affiliate & Partnership
marketing agency, with the founders having been working in the
channel since 2000. They support a number of clients across the
region including Puma, Kaspersky, Allianz Insurance and many
more.
"This is an extremely exciting partnership for us, giving
Lodestar Marketing direct access to companies within Stagwell and
vice versa to offer channel support and growth. We look forward to
the opportunities to help drive additional revenue for clients
within the group." – Jesper Kauth,
Managing Partner at Lodestar Marketing
- R&D Online Marketing Services – Beijing, China
R&D Online Marketing Services, founded in 2001, is a
tech-forward digital agency that provides end-to-end brand
storytelling and sales integration services in the social media and
ecommerce domain. The team collaborates across industry sectors
with brands including China Telecom, Maybelline, Mercedes-Benz,
Microsoft and Schwarzkopf.
"I am thrilled about our affiliate partnership with Stagwell.
This collaboration allows us to leverage Stagwell's expansive
global network and innovative marketing solutions, extending our
services within China and beyond.
By riding this trend, we are poised to help Chinese brands venture
into the overseas market, bringing their unique value propositions
to a global audience. Together with Stagwell, we are committed to
driving growth and success for our clients in the international
arena." – Tony Tang, Managing
Partner at R&D Online Marketing Services
"We look forward to adding Agency, Arena Media, Lodestar
Marketing and R&D Online Marketing Services' proven track
record and deep local expertise to our Global Affiliate Program,"
said Randy Duax, Managing Director, Asia-Pacific for Stagwell. "These four
affiliates reinforce Stagwell's commitment to elevating our
clients' businesses with agile, data-driven, and culturally
relevant marketing solutions."
Stagwell Asia is anchored by regional offices in Singapore and Malaysia, with over 25 affiliate partners in
Asia. With a network of nearly 80
affiliates spanning APAC, EMEA, LATAM, and North America, Stagwell's Global Affiliate
Program cements the network's operational reach in nearly 100
countries.
Through its Global Affiliate Program, Stagwell provides
full-service capabilities worldwide, while ensuring clients receive
best-in-class service and solutions tailored to their priority
markets. A mutually beneficial arrangement for both Stagwell and
its affiliates, the program expands the affiliate agencies' scope
of opportunity beyond their local markets while supporting
Stagwell's expansion goals.
About Stagwell
Stagwell (NASDAQ: STGW) is the network created to
transform marketing. We deliver creative performance at scale for
the world's most ambitious brands, connecting culture-moving
creativity with cutting-edge technology to harmonize the art and
science of marketing. Led by entrepreneurs, our more than 13,000
experts in more than 34 countries are united under a single
purpose: to generate effectiveness and improve business results for
their clients. Join us at www.stagwellglobal.com.
Media contacts:
For APAC
Germaine Ong
germaine.ong@stagwellglobal.com
For U.S.
Kara Gelber
pr@stagwellglobal.com
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SOURCE Stagwell Global LLC