Stagwell's (STGW) HarrisX to provide monthly
statewide polling for preeminent Utah-based organizations in media and politics
ahead of the 2024 elections
Program expands on monthly national polling
being conducted by the Deseret News and HarrisX
SALT
LAKE CITY and WASHINGTON, June 13,
2024 /PRNewswire/ -- HarrisX, a leading public
opinion research and data analytics firm, is excited to announce a
new partnership with the Deseret News and the University of Utah's Hinckley Institute of Politics
to conduct a monthly Utah Voter Poll ahead of the 2024 Presidential
Elections, and beyond.
The partnership will capitalize on HarrisX's expertise in
polling and data analysis, Deseret News' extensive reach and
experience in covering Utah
politics and respected experts at the Hinckley Institute of
Politics to produce regular insights and analysis on key issues and
candidates in Utah.
The first poll was released on June
8, showing Utah Gov.
Spencer Cox with a commanding lead
over his primary challenger, state Rep. Phil Lyman, ahead of the June 25 primary election. Yet-to-be-released
insights will focus on the public's opinion on a new Utah hockey team, taxes, and business in the
state.
"We are thrilled to be partnering with the Deseret News and the
Hinckley Institute on this important project," said Dritan Nesho,
chief researcher and CEO of HarrisX. "And we're stepping into big
shoes with this partnership; this poll in the past was conducted by
the legendary Utah pollster
Dan Jones, a legacy we are honored
to sustain." Added Nesho: "Utah is
an industrious and dynamic state, and we are committed to providing
the public with the most accurate and up-to-date information
possible on key issues facing them in their daily lives, in their
business, and at the ballot box."
"The Deseret News values this partnership with HarrisX and the
Hinckley Institute of Politics at the University of Utah. We are striving to provide our
audience with a deeper understanding of the political landscape and
the mind of the voter during the critical 2024 elections," said
Doug Wilks, executive editor of the
Deseret News.
"We know experience makes the difference," noted Jason Perry, director of the Hinckley Institute
of Politics at the University of Utah.
"Partnering with HarrisX, an experienced national, multi-method
pollster will bring voter's perspectives to life, ensuring citizens
and policymakers are well informed as important decisions are made
that will determine the future of our nation and the state of
Utah."
Reporting on the polls will be released monthly in conjunction
with the Hinckley Institute and will be available on the Deseret
News' website, deseret.com, and social media channels, as well as
on HarrisX's website and social channels.
Data and crosstabs around the polls will be available at the
HarrisX website.
HarrisX was the most accurate pollster in the 2020 U.S.
presidential election. With its history of Utah state polling and working with Deseret
News, the company is well-positioned to highlight what Utah voters think on issues and candidates.
Notable past collaborations between the Deseret News and HarrisX
include a 2023 poll, which made waves online, revealing that most
Republican voters see former President Trump as best reflecting
their values and their faith compared to all GOP leaders; a poll
detailing the shift of working-class voters from the Democratic
Party to the GOP; and a retrospective survey examining voter
attitudes toward the pandemic and vaccines.
For Deseret News coverage on previous Harris X and Deseret News
polls, go to Deseret.com.
About HarrisX
HarrisX is a leading polling and market research firm, providing
insights and analysis on a wide range of topics, including
politics, technology, and consumer trends. The company's
proprietary methodology combines the latest in survey research with
advanced data science to provide the most accurate and up-to-date
information possible.
About Deseret News
Deseret News is Utah's oldest
and most respected newspaper, with a history of covering
Utah politics and issues for over
150 years. The newspaper's website, Deseret.com, receives millions
of unique visitors per month.
About The Hinckley Institute
The Hinckley Institute at the University of
Utah is dedicated to engaging students in transformative
experiences and providing political thought leadership.
CONTACT:
Gabriela Schulte
gabriela.schulte@harrisx.com
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SOURCE Stagwell Inc.