Cinematic Course Content Improves Online Student Engagement, Persistence and Completion
November 07 2017 - 10:57AM
Business Wire
In pilot initiative, Strayer University
launched in-house film studio to create content that drives online
learning and student attainment outcomes
The initial results of Strayer University’s new approach to
online education, Strayer Studios, which features interactive,
cinematic curricula produced by Emmy Award-winning film producers,
show improvement in student engagement and persistence. Launched in
2015, the online learning platform connects curricula with
episodic, documentary-style films that are relevant and relatable
to students.
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Preliminary findings indicate that students who engaged with the
Strayer Studios platform and coursework were more likely to submit
assignments and advance to the next course. Strayer estimates that
52,000 classes will have been delivered in the Studios format by
the end of 2017. That number is expected to double by the spring of
2018 as the University introduces new stories and classes.
The model was developed by a team of in-house filmmakers,
producers, course designers, and faculty to help make challenging
course material more accessible to students.
“The challenge was, how do we grab a student’s attention? We
thought a lot about binge-viewing and not being able to wait for
the next episode of a show. Why can’t we do that with academic
content?” said Brian Jones, president of Strayer University. “This
new approach to online learning is receiving positive initial
feedback, which has important implications about how the Strayer
Studios approach can improve student outcomes long-term.”
Despite the rapid growth of online education, students who take
online courses can often lag behind their in-class-only peers in
performance and degree attainment. Strayer designed its Studios
curriculum to change this trajectory by creating course content
that students would actively seek—leading to the concept of
television-style, binge-worthy content.
The Strayer Studios platform also provides real-time data about
each student interaction with the course material, enabling Strayer
to promptly incorporate feedback and adapt course material much
faster, often immediately. Initial findings include:
- Increased Student Engagement –
Student participation and submission of course material improves
and is sustained throughout the term. Typically, viewership of
online educational videos starts out high, and then declines, but
approximately 85 percent of students watch Strayer Studios videos
from beginning to end through the course. The average Strayer
Studios course saw a 6.3 percent increase in submitted coursework
(quizzes, discussion forum responses).
- Improved Long-Term Retention
Rates – In every pilot Strayer Studios course, more students
progressed toward degree attainment compared to students who were
engaged in traditional coursework. In those pilots, student
persistence to the next quarter increased 5.5 percent when students
were served Strayer Studios content.
- Consistency in Student
Attendance – The average Strayer Studios course saw 10 percent
fewer students dropping the course - a critical data point given
drop rates are higher among the non-traditional student
population.
- Student Satisfaction – Students
gave Studios courses an 88 percent or higher rating on whether the
courses provided effective real world examples, were intellectually
challenging or were effective overall. The data was compiled from a
survey of 21,737 students who took Strayer Studios courses; the
survey received 2,011 responses.
For more information about Strayer Studios and the Outcomes
Report visit: studios.strayer.edu.
About Strayer University: Founded in
1892, Strayer University is an institution of higher
learning for working adult students. It offers undergraduate and
graduate degree programs in business administration, accounting,
information technology, education, health services administration,
nursing, public administration, and criminal justice. Strayer
University is accredited by the Middle States Commission
on Higher Education, 3624 Market Street, Philadelphia, PA,
19104 (267-284-5000, www.msche.org). The Commission is an
institutional accrediting agency recognized by
the U.S. Secretary of Education and the Council for
Higher Education Accreditation. For more
information, visit www.strayer.edu.
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Strayer UniversityRachel Richelieu,
202-557-4920Rachel.richelieu@strayer.edu
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