Sterling Bank Selects LANE PR as Agency of Record
November 30 2012 - 10:00AM
Marketwired
LANE PR, a national public relations agency specializing in
integrated public relations, digital media and investor relations,
has been named agency of record (AOR) for Sterling Bank, one of
America's strongest regional community banks with a presence
throughout the Pacific Northwest and California. LANE PR will
commence work on Dec. 1.
"Sterling successfully launched its new brand in 2012, one of
our most successful years ever. We are now looking forward to
expanding our story about the many benefits we offer our employees,
customers and communities," said Marty Dickinson, executive vice
president of marketing and communications at Sterling Bank.
Making a strong recovery since the economic recession, Sterling
Bank is approaching its 30th anniversary and is continuing its
western expansion. As Sterling Bank's AOR, LANE PR is charged with
augmenting the bank's existing marketing program by integrating
traditional public relations, digital services and creative
campaigns.
"LANE PR has successfully built one of the strongest finance and
banking public relations teams in the Pacific Northwest," said
Wendy Lane Stevens, president of LANE PR. "This team, combined with
the national financial media expertise of LANE's New York City
office, is thrilled to have the opportunity to work with Sterling
Bank. Sterling is not only an established and reputable financial
institution, but additionally it has exemplary leadership and a
great story to tell."
Sterling Bank was established in 1983 in Spokane, Wash., and
today operates depository branches in Washington, Idaho and Oregon,
as well as in California as Sonoma Bank. It provides full-service
banking to individuals and businesses, and it maintains a strong
tradition of building, improving and enriching its communities.
Earlier this year, Sterling Bank received the 2012 Community
Service Award from the Association of Washington Business in
recognition of the generosity of employees who volunteered nearly
44,000 hours to hundreds of charitable organizations in 2011.
About Sterling Bank Sterling Savings Bank,
the principal operating subsidiary of Sterling Financial
Corporation (NASDAQ: STSA) of Spokane, Wash., is a Washington state
chartered and federally insured commercial bank. Sterling Savings
Bank does business as Sterling Bank and Sonoma Bank (in
California). Sterling offers banking products and services,
mortgage lending, and trust and investment products to individuals,
small businesses, corporations and other commercial organizations.
As of Sept. 30, 2012, Sterling had assets of $9.47 billion and
operated 183 depository branches in Washington, Oregon, Idaho,
Montana and California. Visit Sterling's website at
www.bankwithsterling.com.
About LANE PR LANE
PR is a national, independent firm specializing in business-driven
communications strategies with offices in New York and Portland,
Ore. Founded in 1990, LANE PR provides integrated public relations,
digital media, and investor relations services for clients in
financial services, consumer, food and beverage, and technology
sectors. For more information about LANE PR, visit www.lanepr.com.
Connect with LANE PR on Twitter at Twitter.com/LANEPR and LinkedIn
at LinkedIn.com/company/lane-pr.
Forward-Looking Statements
This release contains forward-looking statements that are not
historical facts and that are intended to be covered by the safe
harbor for "forward-looking statements" provided by the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements may include, but are not limited to, statements about
Sterling's plans, objectives, expectations, strategies and
intentions and other statements contained in this release that are
not historical facts and pertain to Sterling's future operating
results. When used in this release, the words "plans," "expects,"
"will be," and similar expressions are generally intended to
identify forward-looking statements. Actual results may differ
materially from the results discussed in these forward-looking
statements because such statements are inherently subject to
significant assumptions, risks and uncertainties, many of which are
difficult to predict and are generally beyond Sterling's control.
Other factors that could cause actual conditions, events or results
to differ significantly from those described in the forward-looking
statements may be found under the headings "Risk Factors" and
"Management's Discussion and Analysis of Financial Condition and
Results of Operations" in Sterling Financial Corporation's Annual
Report on Form 10-K, as updated periodically in its filings with
the Securities and Exchange Commission. Unless legally required,
Sterling disclaims any obligation to update any forward-looking
statements.
Media Contact: Wendy Lane Stevens 503-221-0480
wendy@lanepr.com
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