Lycos U.S. Enters Multi-Year Comprehensive Media Sales and Technology Agreement with 24/7 Real Media
February 11 2004 - 8:01AM
PR Newswire (US)
Lycos U.S. Enters Multi-Year Comprehensive Media Sales and
Technology Agreement with 24/7 Real Media 24/7 Real Media to
Provide Media Sales, Ad Serving, Analytics and Behavioral Targeting
Technology as Lycos Embarks on Strategy Centered on Creating and
Re-creating Relationships Online WALTHAM, Mass, and NEW YORK, Feb.
11 /PRNewswire-FirstCall/ -- Terra Lycos , the global Internet
group, and 24/7 Real Media, Inc. , a pioneer in interactive
marketing and technology, today announced the signing of a
multi-year strategic agreement for 24/7 Real Media to provide media
sales, ad serving and analytics technology and services for Lycos
U.S. Web properties. As part of the agreement, the 24/7 Real Media
sales force will represent the U.S. properties of Lycos, Inc., for
all display advertising. The Lycos properties, which attract 50
million U.S. monthly unique users(2), will enter the 24/7 Web
Alliance, which will then be the 4th largest Media Entity on the
Internet(1) with more than 66 million monthly unique users. The
24/7 Web Alliance is the Company's suite of Web advertising
solutions comprised of branded Web sites, vertical content channels
and a direct marketing network of more than 700 Web sites. Lycos
U.S. operates a network of highly branded Web sites which include:
Quote.com, Tripod.com, Angelfire.com, HotBot.com, Matchmaker.com,
and Wired News (Wired.com). In a separate announcement, Lycos today
introduced a new strategy that will focus on Lycos becoming the
leading Web site for creating and re-creating relationships online.
Mark Stoever, executive vice president of Terra Lycos, U.S., said:
"Lycos' primary focus is to grow audience across critical
properties that fit our strategies. Display advertising is an
important part of our business, and we sought a total advertising
solution with 24/7 Real Media." David J. Moore, chairman and CEO of
24/7 Real Media, said: "We are delighted that Lycos shares our
vision of the future of interactive advertising, where publishers
can access sales, ad serving and analytics to increase audience,
revenue and profits, all via one relationship. Our company has long
believed that these services are critical to publishers and this
strategic agreement is proof positive of this belief. We look
forward to defining the future with Lycos and our other customers."
David Hills, president of media solutions, 24/7 Real Media, said:
"This agreement allows Lycos to leverage the full suite of relevant
and practical products and services we offer. Both companies, along
with our other publisher clients and advertisers will benefit from
the increased reach, wide deployment of our analytics product and
the content and behavioral targeting which it enables. We strive to
offer all of our customers value, performance and innovation
through a complete solution for today and the future."
Additionally, Terra Lycos will leverage two key products within
24/7 Real Media's Open AdSystem(TM) technology suite. Open
AdStream(R), the award winning ad management technology will be
utilized to serve ads for all Lycos U.S. Web properties. All Lycos
U.S. properties will deploy Insight XE(TM), 24/7's Web analytics
technology, which will enable behavioral targeting across all
properties, and assist Lycos in growing its vast audience. The 24/7
Web Alliance is designed to deliver targeted advertising campaigns
that generate high response results while offering content
alignment and quality brand affiliation. Developed with some of the
world's leading publishers, Open AdStream enables organizations to
control individual ad deliveries, generate detailed reports and
maximize ad placements across their entire network of Web sites.
Insight XE is 24/7 Real Media's proprietary Web analytics solution
that helps organizations measure, analyze and understand the
behavior of their Web site visitors in real-time, in the language
of their business, not in the language of their Web server. About
Terra Lycos Terra Lycos is a global Internet group, with a presence
in 40 countries in 19 languages. The group, which resulted from
Terra Networks, S.A's acquisition of Lycos, Inc. in October 2000,
operates some of the most widely visited websites in the U.S.,
Europe, Asia and Latin America, and is the largest access provider
in Spain and Latin America. Terra Lycos' network of Web sites
includes Terra in 18 countries, Lycos in 22 countries,
Angelfire.com, Atrea.com, Azeler.es, Educaterra.com,
Gamesville.com, HotBot.com, Ifigenia.com, Invertia.com, Lycos Zone,
Maptel.com, Matchmaker.com, Quote.com, RagingBull.com, Rumbo.com,
Tripod.com, Uno-e.com and Wired News (Wired.com), among others.
Terra Lycos, with headquarters in Barcelona and operating centers
in Madrid and Boston, as well as elsewhere, is listed on the Madrid
stock exchange (ticker: TRR) and on the NASDAQ electronic market
(ticker: TRLY). About 24/7 Real Media, Inc. 24/7 Real Media, a
pioneer in interactive marketing and technology, targets and
delivers audiences for publishers and marketers. Our customers
generate increased revenue and profits through media and search
services, coupled with one seamless platform of serving, targeting,
tracking and analytics technologies. The company is headquartered
in New York, with offices in other major U.S. cities, Canada,
Europe and Asia. For more information, please visit
http://www.247realmedia.com/. 24/7 Real Media: Delivering today,
Defining tomorrow. Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements are based on management's current
expectations and are naturally subject to uncertainty and changes
in circumstances. Actual results may vary materially from the
expectations contained herein due to changes in economic, business,
competitive and/or regulatory factors. More detailed information
about those factors is set forth in our filings with the Securities
and Exchange Commission. In addition, the following factors, among
others, could cause actual results to differ materially from those
described herein: enhanced competition, the potential for
impairment of relationships with employees or major customers, loss
of faith in Internet advertising, international risks, and other
economic, business, competitive and/or regulatory factors affecting
the businesses of 24/7 Real Media. All information in this release
is as of February 11, 2004. The Company is not under any obligation
to (and expressly disclaims any such obligation to) update or alter
its forward-looking statements whether as a result of new
information, future events or otherwise. Lycos(R) is a registered
trademark of Carnegie Mellon University. All other product or
service marks mentioned herein are those of Terra Networks, S.A.,
Lycos, Inc. or their respective owners. All rights reserved. For
more information, please contact: Investor Relations Truc N. Nguyen
VP, Investor Relations Stern & Co. Telephone: 212-888-0044
Email: Media Relations Jill Janson The MWW Group Telephone:
212-827-3765 Email: For Terra Lycos: Brian Payea Terra Lycos
781-370-2885 Andrew Bard Weber Shandwick Worldwide 212-445-8355 (1)
source: ComScore Media Metrix custom Ad Focus category which
includes the combined unduplicated audience of 24/7 Real Media and
Lycos (2) source: ComScore Media Metrix's December 2003 Ad Focus
report DATASOURCE: Terra Lycos CONTACT: Truc N. Nguyen, VP,
Investor Relations of Stern & Co., +1-212-888-0044, ; or Jill
Janson of The MWW Group, +1-212-827-3765, ; or Brian Payea of Terra
Lycos, +1-781-370-2885, ; or Andrew Bard of Weber Shandwick
Worldwide, +1-212-445-8355, Web site: http://www.lycos.com/
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