Visteon Obtains License To Apply Advanced Touch Technology in Vehicles
December 17 2008 - 5:30AM
PR Newswire (US)
VAN BUREN TOWNSHIP, Mich., Dec. 17, 2008 /PRNewswire-FirstCall/ --
Global automotive supplier Visteon Corporation (NYSE:VC) has
obtained a license from Immersion Corporation (NASDAQ:IMMR), a
leading developer and licensor of touch feedback technology, to
apply Immersion's TouchSense(R) technology on electronic controls
in vehicles. The agreement enables Visteon to apply technology that
maximizes the sense of touch in electronic controls in vehicles,
similar to what consumers experience when using the emerging
technology in portable devices such as mobile phones and personal
navigation systems. (Logo:
http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO ) The
agreement strengthens a working relationship between Visteon and
Immersion for developing and commercializing, by 2010, several
types of controls enabled by haptics throughout vehicle interiors.
Haptics refers to technology that interfaces with drivers and
passengers via the sense of touch. Independent research has shown
that haptics, by improving touch sensation, can increase user speed
and accuracy, reduce complication and stress, and improve overall
satisfaction. In vehicles, haptics can offer the additional
advantages of reducing glance time and minimizing driver
distraction. Concepts integrating Immersion's TouchSense technology
will be demonstrated at Visteon's exhibit during the 2009
International Consumer Electronics Show in Las Vegas Jan. 8-11,
2009 at booth CP13 in the Central Plaza. "Visteon is known for its
innovative industry collaborations that give it first-to-market
solutions," said Chuck Joseph, senior vice president and general
manager, Immersion Touch Interface Products group. "By
collaborating with Immersion on haptic button packs, displays and
control modules, Visteon is rapidly responding to market trends as
well as designing interior controls and experiences for the
future." Steve Meszaros, president of Visteon's electronics product
group, said: "Visteon's innovative TouchSense-enabled solutions
will satisfy design and market demands for electronic controls in
vehicles that provide touch sensations and feedback similar to what
consumers are accustomed to experiencing with portable electronics
devices. This is part of an ongoing trend to integrate consumer
electronics and the characteristics of personal devices into the
vehicle." Meszaros added that Visteon's experience in integrating
electronic systems into the vehicle, combined with Immersion's
developments in haptic-enabled controls, creates a unique
opportunity for automakers to deliver a solution that enhances the
occupant's overall vehicle experience. Visteon sees potential
application of this technology throughout its core product lines --
electronics, interiors products such as door and instrument panels,
and climate controls. The proliferation of portable consumer
devices for communication, entertainment, and information, as well
as increased capabilities within the vehicle, creates more
potential distraction for drivers. At the same time, consumers have
grown more sophisticated, requiring more innovative, distinctive
and higher quality products. To answer this demand, the human-
machine interface (HMI) must evolve to help drivers do more without
increasing distraction. A consistent, intuitive, ergonomic HMI
designed for the automotive environment that can integrate and
build on the familiar aspects of consumer devices is Visteon's
vision for the vehicle, according to Meszaros. About Visteon
(http://www.visteon.com/) Visteon Corporation is a leading global
automotive supplier that designs, engineers and manufactures
innovative climate, interior, electronic and lighting products for
vehicle manufacturers, and also provides a range of products and
services to aftermarket customers. With corporate offices in Van
Buren Township, Mich. (U.S.); Shanghai, China; and Kerpen, Germany;
the company has facilities in 27 countries and employs
approximately 35,500 people. About Immersion
(http://www.immersion.com/) Founded in 1993, Immersion Corporation
is the recognized leader in developing, licensing, and marketing
digital touch technology and products. Using Immersion's advanced
electronic user interfaces are more compelling, entertaining, and
in many applications, safer and more productive. Immersion's
technology has helped manufacturers develop innovative and creative
solutions for products such as hundreds of video games and leading
video console gaming systems, medical training simulators installed
around the world, driver controls for automotive manufacturers, and
mobile phones, such as those from LG and Samsung. Immersion's
patent portfolio includes over 700 issued or pending patents in the
U.S. and other countries.
http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO DATASOURCE:
Visteon Corporation CONTACT: Jim Fisher, +1-734-710-5557, ; or
Investors, Steve Ward, +1-734-710-5800, , both of Visteon
Corporation Web site: http://www.visteon.com/
http://www.immersion.com/
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