Veritone Named Global Archive of Record and Exclusive Video Licensing Agent for the NCAA
August 13 2024 - 6:00AM
Business Wire
Veritone’s licensing and AI-powered Digital
Media Hub enable management, monetization and accessibility of NCAA
Championship content
Veritone, Inc. (NASDAQ: VERI), a leader in building
human-centered enterprise AI solutions, today announced a
multi-year agreement with the National Collegiate Athletic
Association (NCAA) to serve as its official global archive of
record and exclusive, worldwide footage agent for all NCAA
championship content. The agreement will leverage Veritone’s
advanced AI-powered Digital Media Hub (DMH) platform, including its
renowned licensing capabilities, to enhance the storage, management
and distribution of the NCAA’s extensive championship media
assets.
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Veritone’s AI-powered digital asset management solution, DMH,
provides the NCAA a secure, scalable and easily accessible archive
for its vast collection of championship content from Division I, II
and III women’s and men’s championships. The agreement will help
ensure that media from NCAA championships are meticulously
cataloged, organized and easily searchable for licensing clients
and future use among key stakeholders including NCAA broadcast
partners, member institutions, marketing and social media
teams.
Veritone’s licensing capabilities empower the NCAA to monetize
its championship content more effectively across documentary,
editorial, advertising and entertainment verticals. The platform’s
AI-driven search and retrieval functions will enable quick
identification and licensing of relevant footage, meeting the
growing demand for sports content across various media platforms,
while also enabling Veritone to manage social media content
claiming initiatives and anti-piracy efforts on behalf of the
NCAA.
"We are excited to continue our relationship with Veritone as
our official global archive and footage licensing agent," said
Chris Termini, NCAA Managing Director of Championships External
Operations. "This collaboration will allow us to preserve and share
the rich history of NCAA championships while providing enhanced
accessibility and licensing opportunities. Veritone's tech-driven
solutions align perfectly with the NCAA’s commitment to innovation
and our goal of showcasing the achievements of student-athletes
across divisions."
"Our relationship with the NCAA underscores Veritone’s
commitment to revolutionizing digital media management in the
sports industry," said Ryan Steelberg, president and chief
executive officer, Veritone. "Our AI-powered solutions will not
only safeguard the NCAA’s historical championship content, but also
enhance its value through streamlined management and innovative
licensing opportunities."
Veritone has provided a key service in the support of student
athletes for over a decade and specializes in name, image and
likeness clearances for NCAA video licensees and Corporate
Champions and Partners, helping ensure permissions and layers of
compliance are properly secured for third-party commercial uses.
Student athletes can also access the NCAA library for personal use
and to obtain assets for paid, third-party sponsorships and
endorsements.
For more information about how Veritone supports the NCAA,
please click here. For more information about Veritone’s Digital
Media Hub, please click here.
About Veritone
Veritone (NASDAQ: VERI) builds human-centered enterprise AI
solutions. Serving customers in the media, entertainment, public
sector and talent acquisition industries, Veritone’s software and
services empower individuals at the world’s largest and most
recognizable brands to run more efficiently, accelerate decision
making and increase profitability. Veritone’s leading enterprise AI
platform, aiWARE™, orchestrates an ever-growing ecosystem of
machine learning models, transforming data sources into actionable
intelligence. By blending human expertise with AI technology,
Veritone advances human potential to help organizations solve
problems and achieve more than ever before, enhancing lives
everywhere. To learn more, visit Veritone.com.
Safe Harbor Statement
This news release contains forward-looking statements. Without
limiting the generality of the foregoing, words such as “may,”
“will,” “expect,” “believe,” “anticipate,” “intend,” “could,”
“estimate” or “continue” or the negative or other variations
thereof or comparable terminology are intended to identify
forward-looking statements. In addition, any statements that refer
to expectations, projections or other characterizations of future
events or circumstances are forward-looking statements. Assumptions
relating to the foregoing involve judgments and risks with respect
to various matters which are difficult or impossible to predict
accurately and many of which are beyond the control of Veritone.
Certain of such judgments and risks are discussed in Veritone’s SEC
filings. Although Veritone believes that the assumptions underlying
the forward-looking statements are reasonable, any of the
assumptions could prove inaccurate and, therefore, there can be no
assurance that the results contemplated in forward-looking
statements will be realized. In light of the significant
uncertainties inherent in the forward-looking information included
herein, the inclusion of such information should not be regarded as
a representation by Veritone or any other person that their
objectives or plans will be achieved. Veritone undertakes no
obligation to revise the forward-looking statements contained
herein to reflect events or circumstances after the date hereof or
to reflect the occurrence of unanticipated events.
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Valerie Christopherson or Lora Metzner Global Results Comms
(GRC) +1 949 608 0276 Veritone@globalresultspr.com
Sarah Rich Veritone srich@veritone.com
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