NEW YORK, Aug. 8, 2016 /PRNewswire/ -- Today, StreetEasy®,
New York City's leading real
estate marketplace, introduced a significant upgrade to its
exclusive 3-D floor plans for select rental and sales
listingsi, which provide renters and buyers with better
insight into a home's layout and feel.
Improving upon the original interactive 3-D model launched last
year, the upgraded floor plan now includes detailed representation
of physical materials in their actual color and texture - such as
herringbone hardwood floors or exposed brick walls – and simulation
of natural lighting. Previously only on desktop, this upgrade also
allows floor plans to be viewed on mobile web and on StreetEasy
apps. Each 3-D floor plan is interactive and lets shoppers rotate
and tilt the floor plan using their device's mouse or
touchscreen.
Built by Floored and exclusively customized for StreetEasy, this
software uses already supplied listing photos and 2-D floor plans
to create an accurate 3-D model of the property in as little as 24
hours. No special camera equipment, on-site visits, or lengthy
amount of time to process is required. While the 2-D floor plan is
the source for the apartment's 3-D layout, new material-recognition
technology scans listing photos to detect physical finishes,
matching the finishes to a digital catalog of materials. Once
materials are assigned, the enhanced floor plan is reviewed to
ensure accuracy.
"With StreetEasy users spending 20 percent more time on a
listing with a 3-D floor plan, home shoppers clearly value the
additional information as they're evaluating listings," said Susan
Daimler, general manager of StreetEasy. "This next generation of
3-D floor plans provide an unparalleled view point for buyers and
renters and we are excited to offer Floored's next phase of
innovative technology to further enhance the home shopping
experience on StreetEasy."
StreetEasy's 3-D floor plans are available exclusively through
the company's Featured Listings programs for sales and rental
listings.
About StreetEasy:
StreetEasy is New York City's leading local real estate
marketplace on mobile and the web, providing accurate and
comprehensive for-sale and for-rent listings from hundreds of real
estate brokerages throughout New York
City and the major NYC
metropolitan area. StreetEasy adds layers of proprietary data and
useful search tools to help home shoppers and real estate
professionals navigate the complex real estate markets within the
five boroughs of New York City, as
well as Northern New Jersey and
the Hamptons.
Launched in 2006, StreetEasy is based in the Flatiron
neighborhood of Manhattan.
StreetEasy is owned and operated by Zillow Group (NASDAQ: Z and
ZG).
StreetEasy is a registered trademark of Zillow, Inc.
(ZFIN)
i StreetEasy 3-D floor plans are only available for
single-floor NYC for-rent and
for-sale listings that are part of the self-serve Featured Listings
program.
Photo - http://photos.prnewswire.com/prnh/20160805/396039
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/streeteasy-enhances-3-d-floor-plans-virtually-shows-home-shoppers-physical-materials-and-lighting-in-nyc-apartments-300309977.html
SOURCE StreetEasy