Kanye West Announced As Grand Finale Performance For The Nike+ Human Race - The World's Largest One Day Running Event
June 18 2008 - 7:17PM
PR Newswire (US)
Moby Confirmed To Play London as Online Registration Opens Globally
BEAVERTON, Ore., June 18 /PRNewswire-FirstCall/ -- Music takes
center stage on the heels of the official registration opening for
the Nike+ Human Race, the world's biggest one-day running event
taking place on August 31, 2008. The race brings together the power
of sport and music to inspire and connect runners from every corner
of the planet. Participants in this unprecedented event will
experience an exclusive music performance by some of today's top
artists in each of the 25 designated race cities. In Los Angeles,
nine-time Grammy Award winning artist Kanye West will headline the
run's post race concert for the grand finale of the 25-city Nike+
Human Race. Runners will take to the streets passing the city's
most famous landmarks before ending at the LA Coliseum to see West
take the stage. "I'm hitting the stage in Los Angeles for the Nike+
Human Race, Nike's dopest 10k run ever. This race is bringing
together hundreds of thousands of people from all over the world to
run and listen to some great music while serving a higher cause,
and I'm excited to perform in L.A. as part of the grand finale,"
said West. West's performance will bring to a close, an
unprecedented day of races and activities around the globe starting
in Taipei, ending in LA and including cities across Europe, Asia
and North and South America. In London, runners will be treated to
an exclusive performance by world-renowned American DJ, songwriter,
musician and singer Moby in the city's famed Wembley Stadium. Other
all-star artists confirmed to play at the Nike+ Human Race include
chart-topping rock band All-American Rejects in NY; hometown
favorite Fall Out Boy in Chicago; R&B songstress Kelly Rowland
in Paris; dance-electro-pop duo The Pinker Tones in Madrid, Turkish
pop sensation Kenan Dogulu in Istanbul; the Fantastic Four in
Munich; Beijing-based singing duo Yu Quan in Shanghai and American
rock band Boy Likes Girl in Singapore. Beyond running and music,
the Nike+ Human Race is also an opportunity to give back.
Participants will be able to run for a worthy cause and support the
three official Nike+ Human Race charitable partners: the Lance
Armstrong Foundation -- uniting people in the fight against cancer;
WWF -- the global conservation organization addressing the causes
and impacts of climate change; and the UN refugee agency's
ninemillion.org campaign -- bringing sport and education to refugee
youth. Together, Nike and runners will raise funds to donate at
least USD $3 million to the Nike+ Human Race charities. Money will
be raised via givebacks from registration fees, a percentage of
Nike+ Human Race t-shirt sales and a donation of USD $1 million
from Nike. The Nike+ Human Race will also feature an online pledge
tool so individual runners can donate additional funds to the cause
of their choice and invite friends and family to contribute on
their behalf. "As a committed runner and a cancer survivor, I'm
proud to be participating in the Nike+ Human Race," Lance Armstrong
said. "The race offers the best of both worlds by bringing together
a global community to run together and support worthy causes like
the Lance Armstrong Foundation, the UN refugee agency's
ninemillion.org and WWF in our combined efforts to have a positive
impact on the world." Other Nike athletes will also be joining the
movement to run with the world and for a cause. Like Lance
Armstrong, they will serve as honorary athlete ambassadors for the
charities and join in Human Race activities. Six-time marathon
winner and current NY Marathon Champion, Paula Radcliffe and middle
distance runner Kara Goucher will be running to support WWF, while
marathoner Meb Keflezighi will be representing ninemillion.org.
Nikeplus.com will be the official destination for the Nike+ Human
Race and for all pre-race training needs. Here, runners can create
a personal profile page or stay motivated by sampling and
downloading the latest in Nike+ Sport Music offerings. Sport Music
offers runners the best in original Training Run and Coaching Mixes
designed specifically for treadmill and road runs. Beginning June
15, runners will also be able to visit Race City pages covering
local race info and news, Training pages for information and links
to in-city training runs, events with official race partners
including 24Hour Fitness and Starbucks and Nike+ Coach training.
Gear pages covering the latest in Nike performance training gear
and Nike+ product will also be offered. For more information on the
Nike+ Human Race and a complete listing of race cities visit
nikeplus.com. About Nike+ Human Race On 08.31.08, Nike hosts a run
like no other before with the Nike+ Human Race -- the World's
Largest One Day Running Event. Nike's first global race will take
place over the course of one day, with a goal of one million
runners, across 25 cities and featuring 25 top musical acts. The
10k event celebrates runners and their sport, offering participants
across the globe the chance to run and compete together in an
unprecedented race experience. Spanning multiple continents, Nike+
Human Race cities will include LA, New York, London, Madrid, Paris,
Istanbul, Melbourne, Shanghai, Sao Paulo and Vancouver among
others. Following races in each city, participants will be treated
to an exclusive music concert featuring one of today's top artists.
Participants will be able to run for a cause as a portion of funds
raised will be donated to three Nike+ Human Race beneficiaries:
WWF, the global conservation organization, Lance Armstrong
Foundation and UN refugee agency's ninemillion.org campaign. The
race will be open to anyone, anywhere. Runners outside of the 25
race day cities can join by logging into nikeplus.com. With the
help of Nike+ and the Nike+ SportBand, every city and every road
can become a race-day course. For more information, visit
nikeplus.com. About Nike NIKE, Inc. based near Beaverton, Oregon,
is the world's leading designer, marketer and distributor of
authentic athletic footwear, apparel, equipment and accessories for
a wide variety of sports and fitness activities. Wholly owned Nike
subsidiaries include Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; Cole Haan
Holdings Incorporated, which designs, markets and distributes
luxury shoes, handbags, accessories and coats; Umbro Ltd., a
leading United Kingdom-based global football (soccer) brand; and
Hurley International LLC, which designs, markets and distributes
action sports and youth lifestyle footwear, apparel and
accessories. For more information, visit http://www.nikebiz.com/.
DATASOURCE: Nike CONTACT: Nike, NY Media Relations, +1-212-367-4447
Web site: http://www.nikeplus.com/ http://www.nikebiz.com/
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