DALLAS, April 21 /PRNewswire-FirstCall/ -- Fans of
the sci-fi drama Avatar will find a piece of Pandora at their
participating Blockbuster Inc. (NYSE: BBI, BBI.B) stores. To
celebrate the release of Avatar Thursday,
April 22, select BLOCKBUSTER® stores will transform into
Avatar headquarters featuring a look-a-like contest,
seven-foot-tall standee character posters, lenticular stickers and
glow-in-the-dark movie window posters.
To share the Avatar experience, Blockbuster calls on fans to
visit a store dressed as their favorite Na'vi character and take a
picture in front of the seven-foot-tall standee or glow-in-the dark
poster. Those who post their photos on Flickr at
www.flickr.com/groups/bbavatar/ no later than midnight Sunday, April 25 will be entered into the
Blockbuster Avatar Photo Contest.
Photos will be judged on originality and creativity. The winner
of the contest will receive a $250
Blockbuster prize package. Contest rules can be found at
http://blog.blockbuster.com/2010/04/avatar-contest. The winner will
be announced Tuesday, April 27 at
http://blog.blockbuster.com/2010/04/avatar-winner.
Customers who rent, purchase or pick up their pre-ordered copy
of Avatar will receive a lenticular sticker – at select stores
while supplies last – where the picture changes to feature
different characters from the movie.
"We are thrilled to be able to offer our customers this exciting
new title," said Doug McHose,
Blockbuster senior vice president - North American operations.
"This contest gives our customers an opportunity to share their
enthusiasm for this incredible movie. We will continue to offer
them access to the newest releases across multiple platforms as the
leading multi-channel provider of entertainment."
Avatar is available at blockbuster.com, BLOCKBUSTER stores,
BLOCKBUSTER® By Mail and BLOCKBUSTER On Demand®.
About Blockbuster Inc.
Blockbuster Inc. is a leading global provider of rental and
retail movie and game entertainment. The company provides customers
with convenient access to media entertainment anywhere, any way
they want it – whether in-store, by-mail, through vending kiosks or
digitally to their homes and mobile devices. With a highly
recognized brand and a library of more than 125,000 movie and game
titles, Blockbuster leverages its multichannel presence to serve
nearly 47 million global customers annually. The company may be
accessed worldwide at www.blockbuster.com.
SOURCE Blockbuster Inc.