Unifies three existing brands into a
comprehensive employee benefits solutions provider
CARMEL,
Ind., June 2, 2022 /PRNewswire/ -- CNO Financial
Group (NYSE: CNO) announced today the next step in the
transformation of its Worksite business with the introduction of
Optavise, the new brand for its Worksite offerings. Optavise is a
comprehensive provider of employee benefits solutions with a
mission to help employers and their employees maximize their
benefits and make better health and financial decisions.
Optavise unifies three of CNO's existing Worksite brands into a
single go-to market brand. PMA Worksite Marketing Division's career
agent network, DirectPath, its benefits education and advocacy
services provider, and Web Benefits Design, its benefits
administration technology provider, will become Optavise. Optavise
agents will continue to sell Washington National voluntary benefits
and supplemental insurance products.
Operating nationwide through a network of 10,000 broker partners
and more than 600 dedicated agents, Optavise serves nearly 20,000
businesses and employers that include small- and medium-sized
businesses and Fortune 100 companies. Optavise is a comprehensive
source for:
- Expert guidance from agents, benefits educators and healthcare
advocates
- A flexible suite of voluntary benefits
- Year-round education, communications and advocacy services
- Benefits administration technology
"With the launch of the Optavise brand, CNO is taking the next
strategic step in building our Worksite capabilities," said
Gary C. Bhojwani, chief executive
officer. "Our acquisitions over the past three years enhanced the
competitiveness and attractiveness of our Worksite business. By
uniting our people, technology and products under a single
go-to-market brand, we've created a comprehensive employee benefits
solution that is unique in our market."
"Optavise is a trusted partner for year-round benefits
solutions," said Michael Byers,
president, Worksite Division. "Employers of all sizes share the
challenge of attracting and retaining talent and it's not enough
anymore to simply offer access to employee benefits. Employers need
to engage and educate their employees on the best way to use the
benefits available to them. With Optavise, we're making benefits
administration easier, guiding employees to make informed
healthcare decisions, and reducing costs for employers and
employees."
The brand name change to Optavise will transition over the
course of 2022 and be completed by December
31, 2022.
To learn more about Optavise and its solutions, visit the new
website at Optavise.com.
About Optavise
Optavise is a comprehensive provider of employee benefits
solutions that help employers and their employees maximize their
benefits and make better health and financial decisions. We offer a
unique combination of expert guidance, voluntary benefits,
year-round education, communications and advocacy, and benefits
administration technology. A part of the CNO Financial Group (NYSE:
CNO) family of brands, Optavise operates nationwide through a
network of 10,000 broker partners and more than 600 dedicated
agents. We serve nearly 20,000 businesses and employers, ranging
from small- and medium-sized businesses to Fortune 100 companies.
For more information, visit Optavise.com.
About CNO Financial Group
CNO Financial Group, Inc. (NYSE: CNO) secures the future of
middle-income America. CNO provides life and health insurance,
annuities, financial services, and workforce benefits solutions
through our family of brands, including Bankers Life, Colonial
Penn, Optavise and Washington National. Our customers work hard to
save for the future, and we help protect their health, income and
retirement needs with 3.2 million policies and $35 billion in total assets. Our 3,400
associates, 4,500 exclusive agents and 4,700 independent partner
agents guide individuals, families and businesses through a
lifetime of financial decisions. For more information, visit
CNOinc.com.
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SOURCE CNO Financial Group, Inc.