NEW
YORK, Nov. 2, 2022 /PRNewswire/ -- Coach
introduces "Feel the Wonder," a holiday campaign featuring
Jennifer Lopez, Zoey Deutch and Chan-young Yoon. A playful
celebration of the kid in all of us, the campaign, shot and
directed by Anton Gottlob, captures
the season's joyful, child-like sense of wonder while spotlighting
the house's Winter 2022 collection.
Tapping into the next generation's love for playfully remixing
nostalgic references through creative self-expression, "Feel the
Wonder" captures the Coach Family in larger-than-life scenes that
feature the holiday season's spirit of warmth, joy and embracing
your inner child. Featuring scenes where the cast plays in the
snow, jumps on the bed and unwraps presents, the campaign showcases
the house's new Heart bag and Tabby and Studio bags, along with
Winter's 2022 ready-to-wear inspired by Stuart Vevers' vision of timeless American
heritage juxtaposed with the attitude of counter-culture.
To celebrate the holiday season, Coach also unveiled its first
virtual shopping destination. Inspired by a vintage Coach store,
the immersive experience allows guests to move throughout themed
rooms, shop the holiday collection and play a game with Rexy, the
house's mascot, to unlock special prizes. Additionally, visitors
will have the opportunity to shop via livestream videos alongside
friends and influencers. The virtual store, which is powered by
experiential e-commerce platform Obsess, will feature iconic Coach
styles including the Tabby and Rogue, along with a dedicated
section for holiday party bags and new giftable items, and a
special collection featuring Rexy.
See the campaign and shop the collection here.
Experience the holiday virtual store here.
SOCIAL MEDIA: @Coach; #CoachHoliday; #CoachNY
ABOUT COACH
Coach is a global fashion house
founded in New York in 1941.
Inspired by the vision of Creative Director Stuart Vevers
and the inclusive and courageous spirit of its hometown, the
brand makes beautiful things, crafted to last—for you to be
yourself in.
Coach is a Tapestry, Inc. brand. Tapestry is publicly
listed on the New York Stock Exchange under the ticker TPR.
PRESS INQUIRIES:
Amanda Garcia
Santana, Global Head of PR & Celebrity Relations
agarciasantana@coach.com
Brooke Hudson, Director, Global
Brand Communications
bhudson@coach.com
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SOURCE Coach, Inc.
